LiveRamp and SiriusXM Media Expand Relationship with AdsWizz to Enhance Audio Advertising

SiriusXM Media and AdsWizz have expanded their relationship with LiveRamp to power scalable audience targeting and campaign measurement in digital audio. The upgraded identity solution enables addressable programmatic audio and multi-ID interoperability at scale, giving advertisers and publishers a new solution for addressable audience targeting and advanced campaign measurement. This agreement brings scaled access to authenticated audio audiences and enables advertisers to use RampID alongside other identifiers.

SiriusXM Media has enhanced its digital audio advertising capabilities through an expanded partnership with LiveRamp and AdsWizz, introducing a more robust identity solution for scalable audience targeting and campaign measurement. This collaboration enables addressable programmatic audio advertising and supports multi-ID interoperability, allowing authenticated audio audiences at scale. The integration of RampID, a durable and interoperable identifier, ensures that advertisers can maintain reach while leveraging precise targeting across satellite radio, streaming, and podcast platforms.

The new solution facilitates secure data collaboration through the LiveRamp Clean Room, enabling brands to uncover actionable audience insights and performance metrics to optimize campaign effectiveness and return on investment. This development aligns with SiriusXM Media’s broader strategy to leverage first-party data and advanced targeting capabilities, including demographic, behavioral, and contextual insights, to deliver more relevant advertising experiences.

The partnership also supports full-funnel measurement through third-party tools such as Nielsen and Veritonic, allowing advertisers to assess brand lift, attribution, and sales impact. By placing programmatic inventory at the top of its ad stack, SiriusXM Media reinforces its commitment to a programmatic-first approach, ensuring efficient and effective ad delivery across its expansive audio ecosystem.