📺 LIVE: Apple Surprise and Shine
Written byWallstreet Insight
Wednesday, Sep 9, 2026 11:00 am ET1min read
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Apple's upcoming September 9 event promises a series of major milestones for the company. Kicking off Wednesday at 1:00 PM ET / 10:00 AM PT, the showcase marks John Ternus's debut hosting as Apple's new CEO and may serve as the launchpad for the long-awaited foldable iPhone.
Key Expected Announcements
- Foldable iPhone: Long-rumored to be named the "iPhone Ultra"—or the "iPhone Duo," per last-minute reporting from Bloomberg's Mark Gurman—Apple's debut foldable could headline the event.
- iPhone 18 Pro Lineup: The high-end iPhone 18 Pro and Pro Max are slated to debut alongside the foldable model.
- Lineup Restructure: In a departure from tradition, the standard base iPhone 18 is expected to be delayed until spring, where it will likely launch alongside a second-generation iPhone Air.
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