Méliuz Plans $78.6 Million Share Sale to Boost Bitcoin Holdings by 10%

Méliuz, a prominent Brazilian fintech company, has unveiled plans to raise funds through a share sale, with the primary goal of purchasing more Bitcoin for its treasury. The company aims to position Bitcoin as a core strategic asset in its financial portfolio. Méliuz has filed for approval to raise approximately $78.6 million, which will be used to acquire additional Bitcoin. This move is part of a broader strategy announced earlier in the year to allocate a significant portion of its gross revenue to Bitcoin investments.

The share offering includes free subscription warrants, which are designed to attract investors and provide additional value. Méliuz already holds a substantial amount of Bitcoin, with over 320.25 BTC currently in its treasury. The company's decision to further invest in Bitcoin underscores its commitment to integrating cryptocurrency into its financial strategy. By increasing its Bitcoin holdings, Méliuz aims to leverage the potential growth and stability that Bitcoin can offer as a long-term investment.

The announcement of the share sale has had an impact on Méliuz's stock performance, with shares dropping by over 8% following the news. This reaction is likely due to investor concerns about the dilution of existing shares and the potential risks associated with investing in volatile assets like Bitcoin. However, Méliuz remains confident in its strategy, viewing Bitcoin as a valuable asset that can enhance its financial position and attract investors who are bullish on cryptocurrency.

Méliuz's decision to raise funds through a share sale to buy more Bitcoin is a strategic move that reflects the growing acceptance of cryptocurrency as a legitimate investment option. The company's plan to allocate a significant portion of its gross revenue to Bitcoin investments demonstrates its commitment to embracing new financial technologies and positioning itself as a leader in the fintech industry. By increasing its Bitcoin holdings, Méliuz aims to capitalize on the potential growth of the cryptocurrency market and provide long-term value to its shareholders.

Méliuz's shareholders have approved Bitcoin as a core long-term financial asset, indicating strong support for the company's cryptocurrency strategy. The company's initial purchase of $28.4 million in Bitcoin in May 2025 was met with widespread approval from shareholders, signaling a shared belief in Bitcoin's potential as a reliable long-term investment. This support has enabled Méliuz to proceed with its Bitcoin plans, aiming to become a leading company for Bitcoin use in Latin America.

Méliuz's approach to Bitcoin investment has been measured and strategic. The company has gradually increased its Bitcoin holdings, purchasing 45.73 BTC in March and later adding 274.52 more BTC to its wallet. This methodical approach demonstrates Méliuz's commitment to integrating Bitcoin into its portfolio in a reliable and sustainable manner. The company's current share price aims to raise about $26 million, with the potential to triple if more investors participate in the offering. Joining the offering allows investors to gain access to 50.6 million warrants, which can rise to 152 million shares if the full offering is completed.

The funds raised from the share sale will primarily be used to purchase more Bitcoin, with the company already allocating 10% of its cash for this purpose. Méliuz views Bitcoin as a key element in its strategies, shifting its focus towards digital finance while continuing to offer its traditional services of cashback and coupons. This move aligns with a broader trend among public companies worldwide, as more organizations recognize the potential of Bitcoin as a strategic asset. For instance, GameStop recently made a significant Bitcoin purchase, further highlighting the growing acceptance of cryptocurrency in the corporate world.

By choosing to sell shares and buy more Bitcoin, Méliuz has taken a strong position in the digital finance landscape. This decision signals the company's intention to become a top player in the industry. If successful, Méliuz could establish itself as one of Brazil's leading Bitcoin-focused firms, potentially encouraging other companies in the region to adopt similar practices. The company's commitment to Bitcoin as a core financial asset reflects its forward-thinking approach and dedication to leveraging new financial technologies for long-term growth and stability.