Méliuz Leads Brazil's Corporate Bitcoin Adoption With $28.4 Million Purchase

Méliuz, a Brazilian company, has made a significant move by becoming the first firm in the country to include Bitcoin in its corporate treasury. On May 15, 2025, Méliuz announced the purchase of Bitcoin worth $28.4 million, marking a pivotal moment in the adoption of cryptocurrency within Brazil's corporate sector. This decision was overwhelmingly supported by the company's shareholders, indicating a strong belief in the long-term potential of Bitcoin.

Méliuz's strategy involves gradually increasing its Bitcoin holdings to maximize long-term gains for its shareholders. The company has already begun this process by purchasing 274.52 bitcoins, in addition to an earlier investment of 45.73 bitcoins in March. This approach not only aims to protect against inflation but also to enhance the value of each share over time, aligning with the company's overall growth strategy.

The Brazilian Superior Court of Justice (STJ) has also played a role in legitimizing cryptocurrencies in the country. In April 2025, the STJ approved the seizure of cryptocurrencies as a means to recover debts, recognizing digital assets as valid payment methods and stores of value under Brazilian law. This ruling has clarified the legal status of cryptocurrencies, making it easier for businesses to adopt them.

Méliuz's decision to hold Bitcoin is expected to influence other companies in Brazil and Latin America, encouraging them to consider similar investments. The evolving legal framework in Brazil, which now accepts cryptocurrencies more readily, positions the country as a key player in the digital asset market. This shift in corporate and legal attitudes towards cryptocurrencies highlights the growing trust and legitimacy they are gaining in traditional markets.

As a result, Méliuz's move could set a precedent for other companies in the region, guiding them in making innovative and strategic investment decisions. The company's proactive approach to integrating Bitcoin into its treasury holdings demonstrates a forward-thinking strategy that could benefit both Méliuz and the broader cryptocurrency ecosystem in Latin America.