Méliuz Becomes Latin Americas Largest Corporate Bitcoin Holder With 596 BTC

Méliuz, a leading Brazilian fintech company, has announced its position as the largest publicly listed corporate holder of Bitcoin in Latin America. The company recently acquired 275.43 BTC for $28.61 million, increasing its total Bitcoin holdings to 595.67 BTC. This significant purchase was revealed by the firm's Executive Chairman, Israel Salmen, and highlights Brazil’s growing acceptance of Bitcoin in corporate treasuries. The acquisition was made at an average price of $103,864 per coin, demonstrating the firm's dedication to digital asset adoption.

Méliuz's strategic shift towards Bitcoin is part of a broader initiative to enhance its digital financial services. Initially focused on cashback rewards, the company has expanded into digital accounts and credit cards. This latest Bitcoin acquisition further solidifies its position in the digital financial landscape. The $28.6 million purchase was supported by a $32 million share offering, managed by BTG Pactual. The share offering was priced at a 5% discount to market to incentivize participation, reflecting Méliuz’s strong market presence.

This move by Méliuz aligns with global trends towards Bitcoin integration in corporate treasuries. Similar to MicroStrategy’s significant Bitcoin investment, Méliuz’s acquisition sets a benchmark for digital asset adoption among publicly traded firms. This innovative shift is expected to influence regional fintech strategies, with financial analysts predicting that more corporates may soon follow suit. The action could redefine treasury management in Latin America, as companies increasingly recognize the potential of Bitcoin as a store of value.

Méliuz’s strategy of holding 596 BTC is supported by a robust digital asset strategy. The company’s approach enhances its appeal amid rising interest in Bitcoin treasury strategies worldwide. This move not only bolsters Méliuz’s financial position but also positions it as a leader in the adoption of digital assets in Latin America. The company’s bold strategy is likely to inspire other firms in the region to explore similar opportunities, further driving the adoption of Bitcoin in corporate treasuries.