Méliuz Becomes First Brazilian Firm to Adopt Bitcoin Treasury Model, Boosting Holdings by 85.6%

Méliuz, a prominent Brazilian fintech company, has made history by becoming the first publicly listed firm in the country to adopt a Bitcoin treasury model. On May 15, the company's shareholders overwhelmingly approved a proposal to invest in Bitcoin, marking a significant milestone in the adoption of cryptocurrencies by Brazilian corporations. Following the approval, Méliuz acquired 274.52 BTC, valued at approximately $28.4 million, thereby boosting its total Bitcoin holdings to 320.2 BTC. This strategic move positions Méliuz at the forefront of the growing trend of companies integrating Bitcoin into their treasury reserves, reflecting a broader shift towards digital assets in the financial landscape.

The decision underscores the increasing acceptance of Bitcoin as a viable and valuable asset, particularly in regions where traditional financial systems may be less stable or accessible. By embracing this innovative approach, Méliuz not only diversifies its financial portfolio but also sets a precedent for other Brazilian companies considering similar strategies. The move is expected to have a ripple effect, encouraging further exploration and adoption of cryptocurrencies within the corporate sector, potentially leading to more widespread integration of digital assets in the future.

Méliuz's shift to a Bitcoin treasury model is part of a broader corporate strategy to maximize the amount of Bitcoin per share, aligning its capital strategy around long-term BTC exposure. The company's executive chairman, Israel Salmen, described the day as historic, stating that Méliuz had officially become the "first Bitcoin Treasury Company listed in Brazil." This move follows a similar trend seen in other regions, such as the Middle East, where Bahrain’s Al Abraaj Group recently became the first listed company to adopt Bitcoin as a treasury asset. In the U.S., David Bailey’s Bitcoin-native holding company, Nakamoto, also went public, raising significant funds to launch a "Bitcoin conglomerate."

Méliuz's decision to adopt Bitcoin as a treasury asset is not just about hedging against inflation or market volatility; it is about repositioning the company's mission to maximize the amount of Bitcoin per share. This approach aligns with the strategy pioneered by Michael Saylor-led Strategy in 2020, which has since been followed by several other public companies around the world. By treating Bitcoin as a long-term investment rather than a short-term hedge, Méliuz aims to increase its exposure to the asset over time, using its cash generation and corporate structures to accumulate more Bitcoin.

Since its initial Bitcoin purchase in March, Méliuz has seen a significant increase in its stock price, reflecting investor confidence in the company's new strategy. The firm's BTC holdings now carry a yield of 600% when factoring in its March 6 purchase, demonstrating the potential benefits of integrating Bitcoin into a company's treasury reserves. This move not only diversifies Méliuz's financial portfolio but also positions the company as a leader in the adoption of digital assets within the Brazilian corporate sector.