Méliuz Becomes Brazil's First Publicly Traded Bitcoin Treasury Company, Stock Surges 116%

Méliuz, a prominent fintech company in Brazil, has made history by becoming the first publicly traded firm in the country to adopt a Bitcoin treasury strategy. This move positions Méliuz at the forefront of the cryptocurrency landscape, setting a new precedent for other companies in the region.

The company has secured shareholder approval to transition to a Bitcoin treasury model, purchasing 274.52 BTC for approximately $28.4 million. This acquisition significantly boosts Méliuz’s existing crypto assets, bringing the total Bitcoin treasury to 320.3 BTC valued at over $33 million. The company’s initial Bitcoin holdings were acquired at an average price of $103,604, resulting in a 600% return on their crypto investments.

Executive Chairman Israel Salmen expressed his enthusiasm about the development, stating that this marks a historic day for Méliuz as it becomes the first Bitcoin Treasury Company listed in Brazil. The company’s mission is to accumulate Bitcoin in an accretive way for shareholders, utilizing its cash generation and capital market structures to enhance exposure to the asset over time.

Since adopting the Bitcoin treasury strategy in March, Méliuz has experienced a remarkable 116% increase in stock value, rising from $0.68 to $1.47. This upward trajectory is similar to patterns seen with early cryptocurrency adopters like MicroStrategy and Metaplanet, whose shares also rallied following significant Bitcoin acquisitions. Salmen emphasized that Méliuz’s Bitcoin investments are now integral to its overarching business strategy, solidifying its position as Latin America’s first publicly listed Bitcoin treasury company.

In comparison, regional giant MercadoLibre still maintains a larger Bitcoin reserve with 570 BTC valued at approximately $59.2 million, having added 157.7 BTC to its treasury at the end of March. This development underscores the global race towards cryptocurrency adoption, with nations and companies competing to establish dominance in the digital asset space.

Méliuz’s bold venture into Bitcoin treasury strategies not only sets a new precedent within Brazil but also contributes to a larger narrative of increasing institutional acceptance of cryptocurrencies. As competition heats up globally, companies like Méliuz are at the forefront of a transformative financial revolution, illustrating both the risks and rewards associated with embracing digital assets.