Méliuz Aims to Raise $26.5 Million for Bitcoin Expansion

Méliuz, a leading fintech company in Brazil, has announced its plans to raise approximately $26.5 million to enhance its Bitcoin holdings and expand its cryptocurrency strategy. This initiative comes on the heels of the company's previous acquisition of over 274.52 BTC, valued at nearly $28.5 million at the time of purchase. With this move, Méliuz aims to strengthen its position as Brazil’s premier Bitcoin treasury company, demonstrating its belief in digital assets as a long-term store of value.

The fintech firm, which currently holds a total of 320.2 BTC, is working with an investment bank to coordinate the capital raise. Méliuz is considering various funding options, including the issuance of new shares or convertible debt. These financial instruments could either convert into company stock or remain as non-convertible securities, depending on market conditions and investor interest.

Méliuz’s CEO, Israel Salmen, has emphasized the company’s commitment to expanding its Bitcoin position. He mentioned that a public offering of common shares is being considered as the primary funding option. Alternatively, the firm may opt for convertible debt to secure capital while preserving shareholder equity. Marcio Loures Penna, Director of Investor Relations and Corporate Governance, indicated that Méliuz might offer subscription bonuses to attract new investors. Although the fundraising goal remains at $26.5 million, the company is open to raising additional funds if favorable market opportunities present themselves.

Despite the lack of a fixed timeline for the fundraising or Bitcoin purchase, Méliuz assures investors that it will adhere to regulatory guidelines and maintain strong corporate governance practices. The company will keep shareholders informed throughout the process, ensuring transparency and accountability.

Founded in 2011, Méliuz has evolved from offering cashback and voucher services to becoming a pivotal player in fintech innovation. Its $103 million IPO in 2020 marked a significant milestone, and with Bitcoin now on its balance sheet, Méliuz is poised to redefine its role in Brazil’s digital economy. This strategic shift toward cryptocurrency reflects Méliuz’s confidence in the future of digital assets and its commitment to staying at the forefront of financial technology.