Lite Strategy, Inc. Rebrands as Pioneer in Digital Asset Treasury Management, Adopts New NASDAQ Ticker ‘LITS’.

MEI Pharma has rebranded as Lite Strategy, Inc. and adopted the NASDAQ ticker 'LITS'. The rebranding reflects the company's expansion into digital asset treasury management and its commitment to building a long-term strategy around Litecoin (LTC). Litecoin creator Charlie Lee serves as a board member, and GSR provides guidance and market expertise. The company also plans to initiate a preclinical strategy for its drug candidates, voruciclib and zandelisib.

Lite Strategy, Inc. (formerly MEI Pharma, NASDAQ: MEIP) has rebranded and transitioned its NASDAQ ticker to LITS, reflecting its new focus on digital asset treasury management. The company announced the rebranding and ticker change on September 10, 2025, effective at market open on the same date MEI Pharma, Inc. Rebrands as Lite Strategy, Inc., Adopts ...^[1].

The rebranding underscores Lite Strategy's commitment to building a long-term corporate strategy around Litecoin (LTC) as its primary reserve asset. In August 2025, MEI became the first U.S.-listed public company to adopt LTC for its corporate treasury, securing over $100 million in LTC with the guidance of Litecoin creator Charlie Lee, who now serves on the company's board of directors MEI Pharma, Inc. Rebrands as Lite Strategy, Inc., Adopts ...^[1].

Lite Strategy's forward-looking approach is designed to complement its existing portfolio of drug candidates, including voruciclib and zandelisib, which the company plans to initiate a preclinical strategy for MEI Pharma, Inc. Rebrands as Lite Strategy, Inc., Adopts ...^[1]. The company aims to enhance shareholder value by expanding access to compliant digital asset exposure.

GSR, a global leader in digital asset treasury company capital markets, is working closely with Lite Strategy to provide liquidity, risk management, and strategic insight for its LTC adoption, ensuring robust governance and execution MEI Pharma, Inc. Rebrands as Lite Strategy, Inc., Adopts ...^[1].

In a separate development, CaliberCos (NASDAQ: CWD) has also launched a Digital Asset Treasury (DAT) strategy, marking the first step in its broader plan to accumulate Chainlink (LINK) tokens. The Scottsdale-based real estate and digital asset management platform aims to build a substantial position in LINK through consistent purchases, with a stated goal of generating long-term value appreciation and yield from staking activities CaliberCos shares surge on launch of digital asset treasury strategy with Chainlink purchase^[2].

Shares of CaliberCos surged 467% to about $12 late morning on Tuesday following the announcement CaliberCos shares surge on launch of digital asset treasury strategy with Chainlink purchase^[2].

These developments highlight the growing trend of public companies adopting digital assets as part of their treasury strategies, reflecting the increasing acceptance and integration of cryptocurrencies into traditional financial markets.