Lisa Coffey Joins iHeartMedia as Chief Business Officer to Oversee Advanced Advertising Products and Platforms.

Lisa Coffey joins iHeartMedia as Chief Business Officer, overseeing the development and implementation of new Advanced Advertising Products and platforms. Coffey brings extensive experience in ad tech, digital and mobile advertising, and has held key leadership positions at LoopMe, Amazon, and Amazon Advertising. She will report directly to Bob Pittman and Rich Bressler, focusing on digitizing and scaling an addressable audio ecosystem.

iHeartMedia, the leading audio media company in the United States, has appointed Lisa Coffey as its new Chief Business Officer. Coffey, a seasoned veteran in ad tech and digital media, will oversee the development and implementation of new Advanced Advertising Products and platforms. She will also lead iHeartMedia's effort to digitize and scale an addressable audio ecosystem, reporting directly to Bob Pittman, Chairman and CEO, and Rich Bressler, President, COO, and CFO [1].

Coffey brings extensive experience from her tenure at LoopMe, where she served as Global Chief Revenue Officer, and at Amazon, where she held key leadership positions including Head of Business Development for Amazon Hub and Head of Agency Development. At Amazon, she played a pivotal role in introducing Amazon Advertising to the U.S. market [2].

In her new role at iHeartMedia, Coffey will focus on transforming broadcast advertising into a more digital-like product, incorporating strong data, attribution, and targeting capabilities. She will also spearhead the creation of new marketing and advertising products. "We’ve been working to transform our broadcast advertising media to a more digital-like product, including strong data, attribution and targeting capabilities as well as creating new marketing and advertising products," said Pittman. "Lisa’s unique skills and experience will enable us to take the critical next step in bringing this to market" [1].

Coffey is excited about the opportunity to drive innovation in the audio space and integrate live audiences into the digital ecosystem. "The opportunity to drive innovation that modernizes audio and integrates live audiences into the digital ecosystem, aligned with how brands buy and transact today, is incredibly compelling," she stated. With iHeartMedia's expansive reach and strong brand equity, she looks forward to launching a platform that makes audiences addressable and scalable for the advertising and marketing community [2].

iHeartMedia's extensive reach and robust content portfolio position it as a leader in the audio industry. The company claims that 90% of Americans listen to iHeart broadcast radio on a monthly basis, and it is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined [3].

References:
[1] https://variety.com/2025/digital/news/iheartmedia-hires-lisa-coffey-chief-business-officer-1236482753/
[2] https://www.stocktitan.net/news/IHRT/lisa-coffey-joins-i-heart-media-as-chief-business-004e0wrvw8v7.html
[3] https://www.linkedin.com/jobs/view/outside-account-executive-at-iheartmedia-4282302924