Liquid Mercury Partners dVIN Labs to Revolutionize Wine Investment
1min read Liquid Mercury, a prominent technology provider for digital asset marketplaces and crypto trading, has announced a strategic partnership with dvin Labs (dVIN), a startup focused on revolutionizing the wine industry through blockchain technology. This collaboration aims to launch an investment-grade wine trading platform that leverages data, decentralized physical infrastructure networks (DePIN), and real-world asset (RWA) tokenization to address challenges related to authenticity, verification, and provenance in the wine investment market.
The new platform will unify fragmented liquidity, making investment-grade wine a scalable asset class accessible to both retail investors and institutions. By utilizing the same technology that powers professional crypto trading, Liquid Mercury will provide white-labeled platforms for dVIN's channel partners. These platforms will enable individual investors to gain instant access to wine from their favorite winemakers and exclusive wines stored in bonded warehouses globally. The dVIN global order book, powered by Liquid Mercury, will aggregate regional marketplaces and utilize trading technology designed to secure the best prices for buyers and sellers.
David Garrett, co-founder and co-CEO of dVIN, highlighted the potential of the $300 billion investment-grade wine market, stating that the partnership with Liquid Mercury aims to make wine investing as easy and efficient as investing in stocks or cryptocurrencies. Garrett emphasized that dVIN's expertise in the wine market, combined with Liquid Mercury's financial market expertise, lays the groundwork for unlocking this new digital asset class.
Tony Saliba, CEO of Liquid Mercury, expressed enthusiasm about the partnership, noting that investing in culture is a powerful secular trend. He believes that Liquid Mercury's battle-tested technology can reliably power new digital marketplaces, seeing massive potential in this collaboration. The partnership is set to democratize access to investment-grade wine, making it a liquid and tradable asset for millions of new investors.
Liquid Mercury is known for powering professional crypto trading and digital asset marketplaces, providing institutional-grade infrastructure, deep liquidity, and best-in-class trading tools. The company is the preferred choice for sophisticated buy-side and institutional sell-side trading professionals entering the crypto market. dVIN Labs, on the other hand, is the development team behind the dVIN protocol, which leverages blockchain technology to address issues such as authenticity, anti-fraud, price transparency, and supply chain efficiency in the wine industry.
The dVIN Protocol aims to bring the $1 trillion real-world asset class of wine on-chain, utilizing a combination of data, DePIN, DeFi, and tokenization. This technology is designed to enhance business intelligence, brand loyalty, and customer acquisition in the wine market. The partnership between Liquid Mercury and dVIN Labs represents a significant step towards making wine investment more accessible and efficient, leveraging the strengths of both companies to create a new digital asset class.
