LinkedIn Becomes Top Citation Source for AI Chatbots, While Referral Traffic Declines Globally

Tuesday, Jan 13, 2026 7:26 pm ET1min read
RDDT--

LinkedIn articles are becoming a more significant citation source for AI chatbots, according to two reports. LinkedIn is now only trailing Reddit in terms of overall citations in chatbot responses, with AI tools citing LinkedIn sources up to 5x times more often this year. This could be a new avenue for SEO efforts, as people may be looking for information on LinkedIn.

LinkedIn Becomes Top Citation Source for AI Chatbots, While Referral Traffic Declines Globally

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