AInvest Newsletter
Daily stocks & crypto headlines, free to your inbox
LinkedIn Expands Analytics Data for Third-Party Platforms, Enhancing Video Performance Insights for Creators.
ByAinvest
Thursday, Jul 10, 2025 7:11 pm ET1min read
LinkedIn has launched new Member Post Analytics APIs, enabling third-party platforms to integrate more LinkedIn post performance data, including video performance. This will help users access more information on their content and compare it to other platforms. Video content has seen a 36% YoY increase in watch time, and videos are 20x more likely to be shared. The new data will be accessible in major social media management platforms.
LinkedIn has introduced a new set of Member Post Analytics APIs, allowing third-party social media management platforms to integrate more LinkedIn post performance data, including video performance. This enhancement aims to provide users with a more comprehensive view of their content's performance and enable comparisons with other platforms.The new APIs will enable users to track their LinkedIn profile and post analytics within the dashboards of their preferred third-party social media management tools. This includes metrics such as follower insights, post performance numbers, and video analytics [1]. Video content has seen a significant rise in popularity, with watch time increasing by 36% year-over-year (YoY) in 2024 and videos being 20x more likely to be shared compared to other post types [1]. The increased availability of video performance data will facilitate better content management and strategy development.
Previously, LinkedIn Company Pages had access to expanded data insights via its Marketing APIs, but this is the first time individual user accounts can access more in-depth performance data in external apps. The new data points will be accessible in major social media management platforms such as Hootsuite, Buffer, Sprinklr, Metricool, Oktopost, Zoho, mLabs, SocialPilot, Later, Publer, and Vista Social [1].
The new Member Post Analytics APIs are part of LinkedIn's ongoing efforts to provide users with more insights and tools to build their LinkedIn strategy. By offering more detailed performance data, LinkedIn aims to help users align with key engagement trends and maximize their presence on the platform.
References:
[1] https://www.socialmediatoday.com/news/linkedin-provides-analytics-data-members-third-party-platforms/752638/
Ainvest News articles are AI-generated using advanced large language model (LLM) technology designed to analyze and synthesize publicly available data and news. While AI tools assist in producing initial drafts and insights, all AI generated content published on Ainvest is subject to comprehensive human editorial review before publication. A designated human editor reviews, verifies, and approves each article for factual accuracy, coherence, and compliance with AInvest Fintech Inc’s editorial and disclosure standards.
Despite these review procedures, the information provided may still contain inaccuracies, incomplete data, or time sensitive references due to the inherent limitations of AI generated analysis and evolving changes. The material is provided strictly for informational and educational purposes and does not constitute personalized investment, legal, or financial advice. Readers should independently verify all facts, figures, and statements before making any decision based on this content.
AInvest Fintech Inc. its affiliates, and partners accept no liability or responsibility for any direct or consequential losses arising from reliance on this content. All articles and analyses are subject to revision, update, or removal without prior notice to maintain accuracy and integrity in our publications.
Comments
No comments yet