LifeMD Soars 23.77% on Women's Health Acquisition

On April 29, 2025, LifeMD's stock surged by 23.77% in pre-market trading, reflecting significant investor interest and confidence in the company's recent strategic moves.

LifeMD has made a significant strategic acquisition by purchasing key assets from Optimal Human Health MD, a nationwide women's health virtual care provider. This move marks LifeMD's official entry into the women's health market, addressing a critical gap in healthcare services for women. The acquisition includes a highly trained team of healthcare professionals and Dr. Doug Lucas, a renowned expert in osteoporosis reversal and hormone optimization. Dr. Lucas will play a central role in shaping LifeMD's women's health strategy, leveraging his extensive clinical experience and thought leadership.

LifeMD's expansion into women's health is part of its broader strategy to scale high-demand specialty care verticals through proven clinical models and platform integration. The company aims to deliver comprehensive, personalized, and high-quality care to women, particularly in areas such as perimenopause, menopause, and hormonal balance. This acquisition aligns with LifeMD's mission to increase access to affordable and high-quality healthcare services, supported by its vertically integrated digital care platform and national lab and pharmacy infrastructure.