Life360 Launches No Show Alerts for Parents to Stay Connected and Informed.

Wednesday, Aug 20, 2025 11:11 am ET2min read

Life360 has introduced No Show Alerts, a feature that sends notifications if a loved one doesn't arrive at a designated location by a certain time. This helps families stay informed without constantly monitoring arrivals, addressing a major back-to-school stressor cited by 53% of US parents. No Show Alerts aims to simplify family logistics and provide parents with a smart safety net, allowing them to check in less frequently without losing peace of mind.

Life360, a leading family connection and safety company, has announced the launch of No Show Alerts, a new feature designed to help parents manage the complexities of back-to-school schedules. This feature sends notifications only if a loved one doesn't arrive at a designated location by a certain time, providing a smart, silent safety net for families. The feature is available for free to US members and will be rolling out globally in the coming weeks.

According to a recent survey, 53% of US parents cited the complexity of managing family schedules as a major back-to-school stressor, leading 67% to feel distracted at work. Life360's No Show Alerts aims to address this issue by reducing the need for constant monitoring and providing peace of mind for parents. The feature allows parents to set alerts for one-time or recurring events, such as school drop-offs or after-school activities.

Mike Zeman, CMO at Life360, commented on the new feature, stating, "Coordination is generally a top concern for families, but this is especially true during the busy back-to-school season. No Show Alerts were designed to give parents peace of mind and mitigate the need to constantly check in on their kids’ whereabouts. It’s a tool to encourage trust in their families to get where they need to be, while still having a backup alert if they need to step in and see why someone didn’t make it to where they are supposed to be."

To set a No Show Alert on Life360, users can navigate to the Circle of the member they'd like to set an alert for, tap the member's profile, and select 'Set a No Show Alert.' They can then set the place and time they should be there by for one-time notifications or tap 'Repeat' for recurring alerts. The feature will only send an alert if the loved one doesn't arrive by the set time.

No Show Alerts joins the suite of features available on Life360, which already includes Place Alerts, Safe Driving Notifications, Crash Detection, Flight Detection & Landing Notifications, and SOS Alerts, both in app and on Tile by Life360 trackers.

Life360, with approximately 88.0 million monthly active users (MAU) as of June 30, 2025, serves families across more than 180 countries. The company's mission is to keep people close to the ones they love, providing a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch.

References:
[1] https://www.globenewswire.com/news-release/2025/08/20/3136573/0/en/Life360-Launches-No-Show-Alerts-to-Ease-Parents-Back-To-School-Scheduling-Stress.html

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