K. Murlidar has taken charge as Zonal Manager of LIC of India's South Zone, overseeing 261 branches across Tamil Nadu, Kerala, and Puducherry. With over 35 years of service in LIC, Murlidar has held various leadership roles, including Executive Director of Digital Marketing Operations and Regional Manager in the South Central Zone. He began his career as an Assistant Administrative Officer in 1990.
Chennai, July 2, 2025 — K. Murlidar has taken charge as Zonal Manager of LIC of India's South Zone, overseeing 261 branches across Tamil Nadu, Kerala, and Puducherry. With over 35 years of service in LIC, Murlidar has held various leadership roles, including Executive Director of Digital Marketing Operations and Regional Manager in the South Central Zone. He began his career as an Assistant Administrative Officer in 1990 [1].
Murlidar's appointment comes at a critical juncture for LIC, as the company continues to expand its digital marketing operations and improve customer service. His extensive experience in marketing, personnel, and corporate communications will be instrumental in driving these initiatives in the South Zone.
In addition to his new role, Murlidar's tenure coincides with significant developments in the Tamil Nadu market. Kaynes Technology, a key player in the electronics component sector, has signed a Memorandum of Understanding (MoU) with the Tamil Nadu government for a Rs 4,995 crore investment to set up new manufacturing units [2]. This investment, to be undertaken by Kaynes Circuits India Private Limited, is expected to create job opportunities and stimulate economic growth in the state.
The announcement of the MoU comes on the heels of strong first-quarter earnings for Kaynes Technology. The company reported a 47% year-on-year increase in net profit and a 68% surge in EBITDA, indicating robust financial performance. Despite a YTD decline, technical indicators suggest continued bullish momentum for the stock.
Murlidar's appointment and the investment in Tamil Nadu highlight the growing importance of the South Zone and the state's role in India's economic landscape. As the new Zonal Manager, Murlidar will play a crucial role in shaping the future of LIC in the region.
References:
[1] https://www.thehindu.com/business/lic-south-zone-gets-new-zonal-manager/article69901643.ece
[2] https://economictimes.indiatimes.com/markets/stocks/news/kaynes-technology-shares-in-focus-as-unit-inks-rs-4995-crore-investment-mou-with-tamil-nadu/articleshow/123108480.cms
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