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On June 23, 2025,
(LI) saw a significant surge in trading volume, reaching 1.96 billion, a 111.4% increase from the previous day. This placed Auto at the 511th position in terms of trading volume for the day. The stock price of Li Auto rose by 7.96%.Li Auto's CEO, Li Xiang, announced on Weibo that the company will launch a new two-row, five-seat family pure electric SUV in September. This announcement has generated considerable excitement among investors and industry observers, as it signals Li Auto's continued commitment to innovation and expansion in the electric vehicle market.
Morgan Stanley highlighted that the launch of this new model will play a crucial role in the recovery of Li Auto's operations. The new SUV is expected to attract a broader range of customers, including those in the rural market, where Li Auto has identified significant growth potential. The company's L6 SUV, priced above 200,000 yuan, is already popular in this segment, and the new model is likely to further strengthen Li Auto's position in the market.
Li Auto's strategic focus on the rural market is part of a broader effort to tap into new growth opportunities. The company's plans to launch additional models, as revealed in June's MIIT filings, demonstrate its commitment to staying ahead of the competition and meeting the evolving needs of consumers. With the upcoming launch of the new SUV, Li Auto is poised to continue its upward trajectory in the electric vehicle market.
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