LG Launches Fill Up Campaign with PricePally Offering Free Vouchers on 438L Refrigerator

LG Electronics has launched a partnership with PricePally under the “Fill Up Campaign,” offering customers a novel shopping experience that combines home appliances with community-based retail [1]. The campaign, active across Lagos and online, incentivizes purchases of the LG 438L Top Freezer with Auto Ice Maker, providing shoppers with free food vouchers redeemable on PricePally’s platform [2]. This refrigerator, designed for large families, emphasizes storage capacity, food preservation, and convenience, especially during busy summer months [3].

The initiative is part of LG’s broader digital transformation strategy, aiming to enhance customer engagement through personalized and technology-driven services. The campaign is also a recognition of customer loyalty, offering tangible rewards for product purchases [4]. PricePally, through its farm-to-table model, contributes by enabling customers to access fresh and affordable groceries using the provided vouchers [5]. This synergy between LG’s product innovation and PricePally’s digital retail capabilities reflects a strategic alignment to deliver value across the customer journey.

Mr. Oktae Kim, General Manager for Home Appliances at LG Electronics Nigeria, emphasized that the campaign aligns with LG’s mission to improve everyday life through innovation. He noted the importance of adapting to consumer needs, especially during peak usage periods like school holidays, when refrigeration and food storage demands increase [6]. The campaign supports this by reducing the financial burden of larger grocery bills while promoting sustainable consumption through less food waste.

Luther Lawoyin, CEO of PricePally, highlighted the company’s commitment to innovation and customer value, stating that the partnership allows for a seamless integration of advanced home appliances with accessible grocery shopping. The collaboration aims to enhance the daily lives of Nigerians by combining cutting-edge technology with practical, community-based solutions [7].

The Fill Up Campaign is available at LG Fouani Showrooms in Lagos and online, with the offer valid while stocks last. Customers must create or log into their PricePally account to redeem the vouchers. The campaign also encourages social engagement through Instagram, with the hashtag LGxPricePally used to track updates and interactions [8].

The partnership underscores a shift in consumer electronics marketing toward digital engagement and customer-centric initiatives. As LG continues to expand its digital ecosystem, campaigns like this position the brand as a leader in smart retail innovation. The strategy not only supports immediate sales goals but also builds long-term customer trust and loyalty in a rapidly evolving market [9].

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[1] TechNext.ng. (2025, August 9). LG Electronics Partners with PricePally to Unveil the Fill Up Campaign: A Game-Changer for Smart Shopping. https://technext24.com/2025/08/20/lg-electronics-pricepally-fill-campaign/

[2] Authorityngr.com. (2025, August 9). LG Electronics Partners with PricePally to Unveil the Fill Up Campaign: A Game-Changer for Smart Shopping. https://authorityngr.com/2025/08/20/bam-microfinance-bank-plc-elects-john-ushahemba-pilaku-as-board-chairman/

[3] Pulse Nigeria. (2025, August 12). LG Electronics Partners with PricePally to Unveil the Fill Up Campaign: A Game-Changer for Smart Shopping. https://www.pulse.ng/business

[4] CoinMarketCap Community. (2025). LG Electronics Partners with PricePally to Unveil the Fill Up Campaign. https://coinmarketcap.com/community/articles/68a626db1188d815f26aa56b/