Lg Display Co., Ltd. rose 3.79% in after-hours trading, driven by the strategic integration of LG Ad Solutions with Viant Technology Inc. This partnership aims to advance addressable advertising in the connected TV (CTV) ecosystem, making LG's premium smart TV inventory fully addressable via the Viant DSP. This integration is expected to unlock new benefits for advertisers, potentially boosting LG's market position and revenue streams.
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