LG & Ambarella: Revolutionizing In-Cabin Vehicle Safety

LG Electronics and Ambarella have joined forces to revolutionize in-cabin vehicle safety with advanced AI-driven solutions. This collaboration integrates Ambarella's cutting-edge CV25 AI system-on-chip (SoC) into LG's Driver Monitoring System (DMS), enabling real-time analysis of high-resolution video from in-vehicle cameras. The partnership aims to enhance vehicle safety, meeting New Car Assessment Program (NCAP) and General Safety Regulation (GSR) standards.

The CV25 SoC, manufactured using 10-nanometer process technology, offers industry-leading AI performance per watt. This enables LG's DMS to perform accurate object recognition, smooth high-definition video processing, and achieve high energy efficiency. The SoC's ability to facilitate high-quality, detailed imaging in low-light and over a high dynamic range ensures stable monitoring regardless of environment, weather, or time of day.

Leveraging LG's VisionWare software, the new DMS can accurately detect subtle eye and head movements of the driver. The system employs AI to determine whether the driver is distracted or drowsy based on these movements, making it an invaluable tool for enhancing road safety. Equipped with the CV25, the DMS can recognize these cues irrespective of the driver's race, gender, or age, providing precise detection and analysis even if the driver is wearing sunglasses, a hat, or other accessories.

LG's DMS solution is designed to fit seamlessly into a variety of software and hardware configurations, offering automotive OEMs considerable flexibility when developing new vehicle models. This flexibility extends to other Ambarella-based LG in-cabin solutions, including its Interior Monitoring System and its Driver and Interior Monitoring System. By expanding its partnership with Ambarella, LG is committed to continuously increasing performance for the broad range of LG in-cabin solutions while taking the mobility experience to new heights.

LG and Ambarella are both dedicated to improving vehicle safety and plan to continue working together to deliver solutions that enable OEMs to meet NCAP and GSR standards. The combination of LG's highly accurate and reliable in-cabin solutions with the industry-leading AI performance per watt of Ambarella's CVflow® SoCs is enabling automotive OEMs to achieve the highest vehicle safety levels.


As the demand for safer vehicles continues to grow, this collaboration between LG and Ambarella sets a new standard for in-cabin solutions. By integrating Ambarella's CV25 SoC with LG's DMS, the two companies are actively enhancing road safety and positioning themselves as leaders in AI-driven in-cabin vehicle safety solutions. This partnership is set to differentiate their offerings from competitors, opening up new opportunities in the automotive industry.