LEVI Latest Report

Performance of the Quarterly Report

Levi Strauss & Co. (Ticker: LEVI) reported a total operating revenue of RMB1.527 billion on March 2, 2025. This data indicates the company's sales performance during the period. To better understand its change in total operating revenue, it is necessary to compare the previous period's total operating revenue data and analyze its year-on-year change and the reasons behind it.

Key Data from the Financial Report

1. Levi Strauss' total operating revenue in 2024 was US$1.64 billion, up 3.1% year-on-year. Although it grew, it did not meet market expectations.

2. Levi Strauss' direct-to-consumer sales (DTC) achieved a 11% growth in 2024, accounting for nearly half of total revenue, driving overall revenue growth.

3. Levi Strauss launched new knit V-neck sweaters and high-waisted jeans in 2025 to attract consumers and boost sales.

4. The overall apparel industry is expected to recover in 2025, with improved consumer confidence driving sales, especially in functional categories such as athletic wear.

Peer Comparison

1. Industry-wide analysis: The overall operating revenue of the apparel industry generally increased, especially in the casual wear segment, reflecting the continued strong demand for such products. According to data, the year-on-year growth rate of retail sales in China is expected to reach 3.8%. The high-end luxury market performed well. [Source](http://sc.stock.cnfol.com/shichangjuejin/20241231/31089624.shtml)

2. Peer evaluation analysis: Levi Strauss' year-on-year change in total operating revenue needs to be compared with the data of other companies in the same industry. If other companies in the same industry also show revenue growth at the same time, it may reflect a common trend in the industry; otherwise, it may indicate that Levi Strauss' competitiveness in the market has increased or weakened.

Summary

Levi Strauss' total operating revenue in March 2025 showed a certain growth, mainly driven by market demand, product line expansion, marketing strategies, and growth in e-commerce channels. However, the overall revenue did not meet market expectations, and there is an uneven distribution of regional revenue, which may affect future performance.

Opportunities

1. With the increasing demand for casual and denim wear, Levi Strauss can continue to launch products in line with market trends to attract more consumers.

2. Strengthen the construction of e-commerce channels and use digital marketing to enhance brand awareness and market share.

3. In the context of the good performance of the high-end luxury market, Levi Strauss can consider launching high-end product lines to meet the needs of different consumers.

Risks

1. Changes in the overall economic environment may affect consumer spending, which in turn may affect Levi Strauss' sales performance.

2. The decline in revenue in the European market may continue to affect overall performance, and attention should be paid to the recovery of the region's market.

3. Intensified competition among peers may lead to a loss of market share, and Levi Strauss needs to maintain product and marketing innovation to maintain its competitiveness.