Leveraging Crowdsourced Data to Enhance Network Experience and Inform Decision-Making

Telecom operators are using crowdsourced data to improve network experience and customer satisfaction. Crowdsourced data is collected anonymously and securely through speedtest tools and mobile apps, providing a granular and customer-centric vision. It helps detect poor coverage or congestion, validate network changes, prioritize infrastructure investments, and compare performance with other operators. The data has limitations, such as sample size and user acceptance, but can be complemented with SDKs installed in operator applications to gain greater control and access to a wider customer footprint. Telefónica has been using crowdsourced data for years to strengthen its technical and quality processes.