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The stock market loves a comeback story, but Leslie’s (LESL) has been swimming upstream for years. After a brutal 2024 that saw its shares plummet from over $15 to near pennystock levels, the company now faces a critical test: its upcoming Q2 earnings report. Let’s dive into what investors should expect—and why this could be the moment Leslie’s either sinks or swims.
Leslie’s, the nation’s largest pool-supply retailer, reported Q1 2025 results in February that were a mixed bag. Revenue rose 0.7% to $175.2 million, barely above its own guidance but $9.3 million below analyst estimates. More concerning: its adjusted EBITDA worsened to -$29.3 million, with net debt still towering at $796.7 million. The stock cratered 26.8% the day of the report, but it’s since clawed back some ground—rising 15.8% in April—despite trading at just $0.70, far below its $2.12 consensus price target.
The company’s Q2 results, due out tomorrow, will test whether its customer-centric transformation plan—focused on inventory optimization, convenience, and operational efficiency—is working. Here’s what to watch:
Analysts expect Q2 sales of $185.1 million, at the midpoint of management’s guided range of $179–$189 million. After Q1’s modest 0.2% same-store sales gain—the first in two years—investors will demand evidence of sustained momentum. Pool season typically drives 70% of annual sales, so Q2 is a prelude to the critical summer quarters.
Q1’s gross margin collapsed 180 basis points to 27.2%, hit by inventory write-downs and rising occupancy costs. Management called these “transformational expenses,” but investors want to see progress. Q2’s adjusted EBITDA is projected to narrow to -$35.5 million—still negative, but better than Q1’s -$29.3 million. A miss here could drown hopes of a turnaround.
Leslie’s net debt-to-EBITDA ratio remains a staggering 10×, and Q1’s operating cash flow burned $105.1 million. While inventory was slashed 18.8% year-on-year, the company’s ability to manage seasonal cash flow without defaulting on debt is existential.
CEO Jason McDonell’s initiatives—like improving digital engagement and store layouts—are still unproven. The stock’s valuation hinges on whether these steps can permanently reverse same-store sales declines and stabilize margins.
Leslie’s is a high-beta play—a stock that could soar if Q2 results beat estimates or crater if they miss. Here’s how to navigate this:
Final Take: At $0.70, Leslie’s is a penny stock with a catalyst—but it’s not for the faint of heart. Bulls bet on a margin recovery and inventory discipline; bears see a debt-ridden company drowning in red ink. If management delivers on Q2’s modest targets, the stock could rally toward $2.12. Miss, and it might sink to the $0.55 low some analysts predict.
Action Item: This is a “sell the news” situation. If Q2 surprises to the upside, take profits; if it falters, run.
Final Verdict: Leslie’s is a speculative play with a narrow path to success. Investors must decide: is this a turnaround opportunity or a sinking ship? The market will decide tomorrow.
Disclosure: This analysis is for informational purposes only and not financial advice. Always consult a financial advisor before making investment decisions.
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