Les100Ciels Store Opens in Abu Dhabi: A New Chapter for Neo-Concept International in MENA.

Neo-Concept International Group Holdings Limited has launched its first Les100Ciels store in the Middle East and North Africa (MENA) region, located in Abu Dhabi's The Galleria Al Maryah Island. The store's soft opening marks a significant step in the company's mission to deliver a unique shopping experience for customers in the MENA region. The launch is a result of a joint venture with Liwa Trading Enterprises LLC, designed to boost the company's retail footprint in the region.

Neo-Concept International Group Holdings Limited (NCI) has marked a significant milestone in its expansion strategy by opening its first Les100Ciels store in the Middle East and North Africa (MENA) region. The store, located at The Galleria Al Maryah Island in Abu Dhabi, celebrated its soft opening on March 27, 2025. This launch is a culmination of a strategic joint venture with Liwa Trading Enterprises LLC, aimed at bolstering NCI's retail presence in the vibrant MENA markets.

The new store is part of NCI's broader mission to deliver a unique shopping experience to customers in the region. The Galleria Al Maryah Island, a prestigious shopping destination in Abu Dhabi, serves as an ideal location to introduce the Les100Ciels brand to the local market. The company has also launched a Middle East e-shop to complement the physical store, providing customers with a seamless online shopping experience.

The joint venture with Liwa Trading Enterprises LLC, a subsidiary of Al Nasser Holdings, is a strategic move that leverages Liwa's extensive market expertise and established retail presence in the GCC region. Liwa operates 20 international brands with 250 stores across the GCC, making it a valuable partner for NCI's expansion plans. The collaboration is expected to create value for both companies, combining NCI's design and supply chain strengths with Liwa's robust distribution network.

Ms. Eva Siu, Chairlady of the Board of Directors and Chief Executive Officer of NCI, expressed her enthusiasm for the new store: "This new store at The Galleria is a true reflection of our commitment to growing Les100Ciels in the MENA region. We’re dedicated to providing a shopping experience that captures the essence of our brand."

Looking ahead, NCI plans to expand its retail footprint in the UAE and explore opportunities in other GCC markets. The company's commitment to sustainability is evident in its eco-friendly practices, such as recycling, clean processes, and traceable sourcing. NCI aims to meet the needs of its customers while minimizing its environmental impact.

Investors should keep an eye on NCI's progress in the MENA region, as the company continues to expand its retail operations and e-commerce presence. The successful launch of the Les100Ciels store in Abu Dhabi is a promising sign of NCI's ability to adapt to new markets and deliver value to its shareholders.