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Lenzing Showcases Sustainable Fibers at Fashion InStyle in Hong Kong
ByAinvest
Wednesday, Jun 11, 2025 4:37 pm ET1min read
Lenzing showcased its TENCEL™ and LENZING™ ECOVERO™ fibers at Fashion InStyle in Hong Kong. The company's participation at the event highlighted the latest trends in the textile sector. Rex Mok, global director of technical marketing and development, and Dennis Hui, global technical development service manager, discussed Lenzing's participation and the benefits of using TENCEL™ and LENZING™ ECOVERO™ fibers in textile production.
Lenzing AG, a leading manufacturer of sustainable, eco-friendly cellulosic fibers, recently participated in the Fashion InStyle fair in Hong Kong. The event, recognized as one of Asia’s largest hybrid fashion trade shows, provided Lenzing with a valuable platform to showcase its TENCEL™ and LENZING™ ECOVERO™ fibers in person and in action with various collections on display [1].During the event, Rex Mok, global director of technical marketing and development at Lenzing, and Dennis Hui, global technical development service manager, discussed Lenzing’s participation and the benefits of using TENCEL™ and LENZING™ ECOVERO™ fibers in textile production. They emphasized the growing demand for eco-friendly textiles and the importance of innovation in the textile sector [1].
TENCEL™, a brand of Lenzing, is a sustainable fiber made from wood pulp, which is processed using a closed-loop system that minimizes waste and environmental impact. LENZING™ ECOVERO™, another Lenzing product, is a sustainable fiber made from wood pulp and recycled cotton, further reducing the environmental footprint of textile production [2].
The participation of Lenzing at Fashion InStyle highlights the latest trends in the textile sector, with a strong focus on sustainability and innovation. As the demand for eco-friendly textiles continues to grow, companies like Lenzing are at the forefront of meeting this demand through the development of sustainable fibers and technologies [1].
Investors and financial professionals should note that Lenzing’s commitment to sustainability and innovation aligns with the growing global trend towards eco-friendly practices. The company’s focus on reducing waste and using sustainable materials positions it well to capitalize on the evolving consumer preferences for environmentally responsible products [2].
References:
[1] https://sourcingjournal.com/denim/denim-trade-shows/innovation-lenzing-tencel-ecovero-fashion-instyle-1234750873/
[2] https://ensun.io/search/textile-manufacturing/austria
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