Lendway shares rise 12.43% intraday after rebranding to Bloomia Holdings with TULP ticker.

Lendway surged 12.43% intraday following its announcement to rebrand as Bloomia Holdings, Inc., with a new ticker symbol TULP effective around February 2, 2026. The company emphasized the name change aligns with its focus on the Bloomia tulip business, its primary asset and majority-owned U.S. fresh-cut tulip producer. Executives highlighted the rebranding reflects strategic commitment to agriculture investments, with the TULP ticker symbol—derived from the Dutch word for tulip—symbolizing the shift. The move signals a pivot toward agribusiness, potentially boosting investor confidence in long-term growth prospects tied to the tulip market. The stock’s sharp rise suggests positive market reception to the rebranding as a catalyst for operational clarity and sector-specific focus.