Lee Enterprises: Drawing Dollars from the Digital Canvas – Buy Before Q2 Earnings!

The writing is on the wall for traditional media: print ad revenue is crumbling, and local news outlets are scrambling to adapt. Enter Lee Enterprises (NASDAQ: LEE), a scrappy publisher doubling down on audience-driven digital innovation to turn the tide. Their recent "Draw Off" collaboration with Gary Vaynerchuk’s VeeFriends isn’t just a quirky cartoon livestream—it’s a masterstroke to reinvent local news for Gen Z and millennials.

Why this matters: Lee’s Q2 2025 results, due soon, will spotlight its pivot. Despite a February cybersecurity setback, digital subscriptions grew 20% year-over-year (same-store basis), and Amplified Digital® agency revenue rose 9%, proving its digital playbook works. Now, the VeeFriends partnership injects social media virality into its strategy. Think: NFTs of editorial cartoons, paid membership tiers for exclusive content, and a younger audience primed to spend on interactive storytelling.

The stock trades at just 2.3x 2025E digital revenue—a steal compared to peers. With $450M+ digital revenue goals by 2028 and cost cuts trimming $40M annually, this is a buy-the-dip opportunity. The "Draw Off" isn’t just art—it’s a blueprint for monetizing creativity in a fragmented media world. Act now—before Q2 earnings validate this comeback story!