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A campaign by the Lebone Centre delivered 20 books to 200 homes in 2020, promoting literacy development and sparking lasting habits. The campaign was based on a study that found homes with at least 20 books provided a "tipping point" for literacy development, with benefits increasing in proportion to the number of books. Follow-ups, training, and resources were provided to 50 of the original homes, leading to increased literacy habits and confidence in children. Parents report a significant positive impact on their children's reading abilities and overall literacy development.

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