Leaguer and Andy Lau have become victims of the AI-generated celebrity audio and video chaos. The exposure of this issue highlights the need to be cautious of AI-generated content.

From impersonating entrepreneur Lei Jun to using AI to create videos of Dr. Zhang Wenhong to promote products, the phenomenon of AI-generated deep synthesis audio and video has become increasingly serious in the past year.

Earlier, some netizens used AI-generated voices of Andy Lau to attract traffic. Andy Lau's film company even issued a statement to remind netizens not to fall into the trap of AI voice synthesis technology that creates fake Andy Lau voices.

According to the recent investigation by CCTV News, it is not difficult to achieve AI-generated deep synthesis audio and video. Even in some shopping platforms, AI-generated deep synthesis technology has become a tool for many online stores to make profits. It only takes dozens of yuan to customize AI-generated deep synthesis celebrity audio and video.

21st Century Business Report's reporter once tested a personalized voice model. It only costs 198 yuan to customize a character, and it costs about 1,000 yuan to customize six characters. On the product page, you can already see the voices of Huang Ma, Liu Yifei, Ding Xian, and Jackie Chan. You can add cloned voices to the character library just like adding them to the shopping cart.

Related laws and regulations clearly stipulate that without authorization, it is not allowed to make and publish others' information through deep synthesis. Online stores that accept orders to make AI-generated deep synthesis celebrity videos have already violated the law and should bear corresponding legal responsibility.