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The 2025 meme coin market is a battleground of nostalgia and innovation.
(SHIB), once the poster child of the 2021 meme coin boom, now faces a new challenger: Layer Brett (LBRETT), an Layer 2-based project that claims to combine meme virality with scalable infrastructure. As both tokens vie for dominance in a market increasingly driven by utility and technical differentiation, investors must weigh their respective strengths and weaknesses. This analysis explores whether LBRETT can replicate SHIB’s past success—or even surpass it—by leveraging Ethereum’s Layer 2 ecosystem and a more defensible tokenomics model.Shiba Inu’s technological evolution has been marked by the launch of Shibarium, its Ethereum-compatible Layer 2 solution. While Shibarium processes 1.5 billion transactions and supports NFTs and DeFi, it has struggled with adoption, experiencing a 99.8% drop in daily transactions in recent weeks [2]. Meanwhile, LBRETT is built natively on Ethereum’s Layer 2, offering faster transactions and lower fees without the need for a separate blockchain. This integration with Base Chain—a Layer 2 developed by Coinbase—positions LBRETT to benefit from Ethereum’s growing ecosystem and institutional credibility [1].
LBRETT’s zero transaction tax policy further distinguishes it from
, which, despite its deflationary mechanisms, still incurs Ethereum’s gas fees for transfers [4]. Additionally, LBRETT’s tokenomics allocate 85% of its 10 billion supply to liquidity pools, ensuring deep liquidity and reducing volatility risks compared to SHIB’s 589 trillion supply [1]. Analysts argue that LBRETT’s fixed supply and Ethereum Layer 2 scalability make it a more sustainable model for long-term adoption [3].SHIB’s massive supply—over 589 trillion tokens—has been a double-edged sword. While its deflationary burns aim to reduce supply, the sheer volume of tokens in circulation limits its price potential. For example, a $0.00001 price tag would require a market cap exceeding $5.89 billion, a threshold that would require unprecedented demand [2]. In contrast, LBRETT’s capped supply of 10 billion tokens creates inherent scarcity, making it more attractive to investors seeking exponential gains.
Price projections highlight this disparity. If Ethereum’s price surges to $10,000—a scenario many analysts consider plausible—a $100 investment in LBRETT could yield $5,000–$10,000, far outpacing SHIB’s projected $500–$1,000 returns [3]. This is partly due to LBRETT’s smaller market cap ($3.7K) and its focus on real-world utility through DeFi integrations and staking rewards (up to 55,000% APY) [4].
Both projects rely heavily on community-driven growth, but their approaches differ. SHIB’s community has been instrumental in sustaining its ecosystem, with initiatives like the Shib Doggy DAO and partnerships with the UAE Ministry of Energy [3]. However, SHIB’s recent on-chain data reveals a 300% surge in transfer volume driven by whale activity, signaling potential consolidation rather than broad-based adoption [1].
LBRETT, on the other hand, has seen an 80% increase in social engagement metrics, fueled by partnerships with athletes like NASCAR’s Witold Ramasauskas and advertising during UEFA Euro 2024 [2]. Its $1 million giveaway and presale rewards have also attracted retail investors, creating a grassroots momentum often lacking in older meme coins.
Neither project is without flaws. SHIB’s declining transaction volume on Shibarium raises questions about its long-term utility, while LBRETT’s reliance on Ethereum’s Layer 2 means it’s subject to the same network risks as Ethereum itself. Additionally, both tokens face regulatory scrutiny, with their meme coin status making them vulnerable to market sentiment shifts.
However, LBRETT’s focus on Ethereum’s Layer 2 infrastructure and its alignment with broader blockchain scaling trends give it an edge. As Ethereum adoption grows, so too could LBRETT’s relevance, particularly if it successfully integrates NFTs and cross-chain features [4].
While SHIB’s legacy as a meme coin pioneer is secure, its structural limitations—massive supply, declining adoption, and a bearish price outlook—make it a riskier bet in 2025. LBRETT, with its Ethereum Layer 2 foundation, defensible tokenomics, and aggressive community-building, appears better positioned to capitalize on the next bull run. For investors seeking asymmetric upside, the question isn’t whether LBRETT can replicate SHIB’s success—it’s whether it can surpass it.
Source:
[1] What is brett cryptocurrency, use cases and technology [https://www.octobot.cloud/what-is-brett]
[2]
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