LBank Launches USD1 Points Program With WLFI to Boost Stablecoin Engagement

LBank, the global cryptocurrency exchange, has partnered with World Liberty Financial (WLFI) to launch the USD1 Points Program, an initiative aimed at accelerating the adoption of USD1, a U.S. dollar-pegged stablecoin. As one of the first exchanges to integrate this loyalty-based model, LBank has introduced USD1 trading pairs and high-yield savings products, enhancing the utility of the stablecoin and encouraging broader participation in the ecosystem. The USD1 Points Program rewards users for activities such as trading, staking, and leveraging the stablecoin in DeFi protocols, with rewards redeemable for benefits including early access to products, fee discounts, and a share of ecosystem revenue [1].

The USD1 stablecoin, launched in April 2025, is fully collateralized with U.S. Treasuries and cash equivalents, and is compliant with U.S. regulatory standards, including the GENIUS Act of 2025. It has already achieved a market cap of $2.46 billion and expanded to multiple blockchains, including Ethereum, BNB Chain, and TRON. The stablecoin has attracted significant institutional interest, with a $30 million investment from Justin Sun and a $1.5 billion fundraising by ALT5 Sigma, which acquired 7.5% of USD1’s token supply. WLFI is also in discussions to list a $1.5 billion company on Nasdaq, signaling growing confidence in the asset’s potential [2].

The USD1 Points Program is structured on a daily cycle, with points distributed at 12:00 UTC after data is updated at 8:00 UTC. Users can earn points through multiple on-chain and exchange activities, including trading USD1, staking for yield, and using WLFI’s mobile app. The program emphasizes utility and active engagement, aligning with broader trends in the stablecoin market where compliance and innovation are key drivers. By offering both liquidity and rewards, the program is designed to retain users while fostering long-term value creation [1].

LBank’s collaboration with WLFI builds on its prior partnership with xStocks, where it launched tokenized stock assets. This latest initiative supports LBank’s vision of creating a secure and inclusive crypto-financial ecosystem, reinforcing its position as a leader in digital asset innovation. The introduction of USD1 trading pairs such as USD1/USDT, BTC/USD1, and ETH/USD1, along with a savings product offering an APY of 3.05%, provides users with flexible tools to manage their crypto portfolios and access stable returns in a volatile market [1].

The strategic integration of USD1 into DeFi platforms like Venus Protocol and Aster, as well as wallet providers such as TokenPocket and Pundi X, is driving cross-border adoption, particularly in markets with limited traditional financial infrastructure. These partnerships not only enhance USD1’s utility but also strengthen its position as a compliance-driven alternative to major stablecoins like USDC and USDT. Future roadmap items include Solana integration, RWA yield vaults, and a mobile app, which are expected to further expand the ecosystem’s reach and functionality [3].

The USD1 Points Program represents a shift in how stablecoins can be used within the crypto space, moving beyond passive holding and into active, value-driven engagement. This hybrid model of compliance and innovation positions USD1 as a strong contender in the growing stablecoin market, supported by institutional backing and strategic integrations. As LBank continues to pioneer new financial solutions, the USD1 Points Program underscores its commitment to redefining how users interact with digital assets in the Web3 era.

Source: [1] USD1 Points Program – AInvest https://www.ainvest.com/news/usd1-points-program-redefining-engagement-crypto-loyalty-era-2508/

[2] USD1 Stablecoin Surpasses $2.4B Market Cap – AInvest https://www.ainvest.com/news/usd1-stablecoin-surpasses-2-4b-market-cap-institutional-expansion-2508/

[3] LBank Partners with WLFI to Launch USD1 Points Program – Decrypt https://decrypt.co/?modalSlug=app