Lands' End and WHP Global Form Joint Venture for IP Licensing
ByAinvest
Tuesday, Jan 27, 2026 6:26 am ET1min read
LE--
Lands' End has formed a joint venture with WHP Global to manage global licensing strategy and brand expansion. WHP Global will pay $300m in cash for a 50% controlling ownership stake, while Lands' End retains operational control of its direct-to-consumer and B2B businesses. The transaction will allow Lands' End to fully repay its outstanding term loan and retain existing products, customer relationships, and brand presentation.
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