Lamar Advertising (LAMR) Soars 3.53% on Digital Expansion

Lamar Advertising (LAMR) shares rose 0.24% today, marking the second consecutive day of gains, with a total increase of 3.53% over the past two days. The stock price reached its highest level since March 2025, with an intraday gain of 0.87%.

The strategy of buying LAMR shares after they reached a recent high and holding for 1 week resulted in moderate performance. The profit factor was 0.79, indicating some profitability, but with an annualized ROI of -2.91%, the strategy underperformed. The average holding time of 2 weeks and 6 days and an average of 0.15 trades per week suggest a relatively active trading approach, which may not have been optimal for this period. With a winning trades percentage of 50%, the strategy showed mixed results, suggesting that while there were some profitable trades, there were also losses.

Lamar Advertising is actively seeking to replace political advertising revenue, aiming to secure $15 million. The company is also expanding its digital footprint by converting over 350 billboards to digital displays. This strategic move is part of Lamar's efforts to adapt to market changes and diversify its revenue streams, which could positively influence investor sentiment and stock performance.

In the first quarter of 2025, Lamar Advertising reported financial results that beat earnings per share (EPS) estimates. However, the company's revenue fell short of expectations. This mixed financial performance reflects the challenges and opportunities Lamar faces in the current market environment. Investors will be closely monitoring the company's ability to navigate these dynamics and achieve sustained growth.