Laird Superfood's Q2 2025 Earnings Call: Unpacking Contradictions in Revenue Guidance, Supply Chain, and Innovation Strategy

Revenue guidance and challenges, supply chain and out-of-stock issues, innovation and product expansion, distribution and revenue growth expectations, and innovation and product strategy are the key contradictions discussed in Laird Superfood's latest 2025Q2 earnings call.



Revenue and Sales Growth:
- Laird Superfood reported net sales of $12 million in Q2, marking a 20% year-over-year increase.
- This growth was driven by a 47% increase in wholesale sales and a 2% increase in e-commerce sales, driven by strong performance in grocery, club, and Amazon channels.

Product Category Performance:
- Coffee creamers and coffee, tea, and hot chocolate products led the sales growth, with 44% increase each, contributing 56% and 52% of gross sales, respectively, in Q2.
- The growth was attributed to consumers seeking plant-based, functional food options, particularly in the coffee creamer segment.

Profitability and Supply Chain Management:
- Laird Superfood achieved a 39.9% gross margin, despite pressures from commodity inflation and tariffs.
- Agile supply chain management allowed the company to maintain profitability, with positive adjusted EBITDA of $150,000, despite $4.1 million in cash used from operations year-to-date.

Innovation and Strategic Focus:
- The company is prioritizing innovation in liquid products, coffee, and dairy, with upcoming launches including coconut cream-based liquid creamer and a protein-based coffee product.
- This strategic focus aims to capitalize on trends in the plant-based and functional food markets, leveraging the Laird Superfood brand's legacy.