Laird Superfood Introduces Functional Mushroom Coffee for Premium Consumers

Laird Superfood expands its functional coffee portfolio with the addition of Perform Whole Bean and Perform Decaf coffee, featuring functional mushrooms for energy, focus, and overall balance. The new products are USDA Organic, shade-grown, and hand-picked, with a smooth and rich flavor experience. The company aims to cater to a range of lifestyles and widen its reach in the premium coffee market.

Laird Superfood, Inc. (NYSE: LSF), a leading provider of functional coffee, creamers, and superfood products, has announced the launch of two new products: Perform Whole Bean and Perform Decaf coffee, both featuring functional mushrooms. The company aims to cater to a diverse range of coffee drinkers, from those who prefer grinding their own beans to those seeking a caffeine-free option.

The new products, which are USDA Organic, shade-grown at high altitudes, and hand-picked, contain a blend of functional mushrooms including chaga, lion's mane, maitake, and cordyceps. These mushrooms are known for their potential benefits in promoting energy, focus, and overall balance. The whole bean coffee, available in medium and dark roast, is designed for those who prefer to grind their own beans. It also contains Aquamin™, a calcified sea algae rich in 72 trace minerals [1].

The decaf version, Perform Decaf, is decaffeinated using the Swiss Water® Process, a premium, chemical-free method that removes 99.9% of caffeine while preserving the coffee's rich flavor and character. Both products are available in 12-ounce bags for $20 at LairdSuperfood.com and will be available at select retailers and on Amazon at a later date [1].

The expansion of Laird Superfood's functional coffee portfolio reflects the growing demand for clean, adaptogenic beverages and the company's strategy to reach the full spectrum of coffee drinkers. "Mushroom coffee continues to grow in popularity, and we're expanding our offerings to reach the full spectrum of coffee drinkers – from those who prefer grinding their own high-quality beans to those looking to minimize their caffeine intake," said Jason Vieth, CEO of Laird Superfood [1].

Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset. The company was founded in 2015 by world-renowned big wave surfer Laird Hamilton and his wife, former professional beach volleyball legend and fitness icon Gabby Reece. Since its inception, the brand has expanded from superfood creamers to offer a range of products, including instant lattes, coffees, bars, and prebiotic daily greens [1].

References:
[1] https://www.prnewswire.com/news-releases/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus-302501735.html