Laird Superfood Expands Functional Coffee Line with New Whole Bean and Decaf Mushroom Coffees

Laird Superfood has expanded its functional coffee portfolio with the introduction of Perform Whole Bean Coffee and Perform Decaf Coffee, both featuring functional mushrooms like chaga, lion's mane, maitake, and cordyceps for energy and focus. The coffee beans are USDA Organic, shade-grown at high altitudes, and contain Aquamin, a calcified sea algae with 72 trace minerals. Laird Superfood Perform Decaf is chemical-free and made using the Swiss Water Process. The new products are available in 12-ounce bags for $20 at LairdSuperfood.com.

Laird Superfood, Inc. (NYSE: LSF), a leading producer of functional coffee, creamers, and superfood products, has announced the launch of two new additions to its coffee portfolio: Perform Whole Bean Coffee and Perform Decaf Coffee. Both products incorporate functional mushrooms such as chaga, lion's mane, maitake, and cordyceps, aimed at promoting energy, focus, and overall balance [1][2][3].

The new offerings are USDA Organic and shade-grown at high altitudes, ensuring a high-quality and sustainable production process. The Perform Whole Bean Coffee variant includes Aquamin™, a calcified sea algae containing 72 trace minerals, which helps the mushrooms adhere to the coffee beans. This addition not only enhances the nutritional profile but also caters to coffee enthusiasts who prefer grinding their own beans [1][3].

On the other hand, the Perform Decaf Coffee is decaffeinated using the Swiss Water® Process, a premium, chemical-free method that removes 99.9% of caffeine while preserving the coffee's rich flavor and character. This option appeals to those seeking a decaf experience without compromising on taste or quality [1][3].

Both products are priced at $20 for 12-ounce bags and are currently available for purchase on LairdSuperfood.com. The company plans to distribute these new mushroom coffees to select retailers and Amazon at a later date [1][2][3].

Laird Superfood's expansion into functional mushroom coffee aligns with the growing consumer demand for adaptogenic beverages and premium coffee products. By offering these new variants, the company aims to capture a larger share of the market and provide consumers with more options tailored to their specific preferences and needs [3].

References:
[1] https://www.morningstar.com/news/pr-newswire/20250709la27564/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus
[2] https://finance.yahoo.com/news/laird-superfood-broadens-functional-coffee-220400531.html
[3] https://www.stocktitan.net/news/LSF/laird-superfood-broadens-functional-coffee-portfolio-by-adding-yc874qawuak8.html