Labubu Doll Trending at Comic-Con: Pop Mart Fans Dote on Ugly-Cute Toy

Monday, Jul 28, 2025 12:11 am ET1min read

Labubu, a doll from Chinese company Pop Mart International Group, is trending at Comic-Con and has fans doting over its ugly-cute design. The doll's popularity has led to a surge in demand, prompting the company to ramp up production. Pop Mart's shares have also seen a significant increase in value. The company's rebound has been attributed to a "cool factor" in China.

Pop Mart International Group's Labubu dolls have become a global sensation, with the toy's unique "ugly-cute" design captivating fans worldwide. The doll's popularity has been soaring, particularly at events like Comic-Con, where fans have been doting over the quirky characters. This surge in demand has prompted Pop Mart to ramp up production to meet the increased demand.

According to Pop Mart CEO, the company is ramping up production to meet the growing demand for Labubu dolls. This strategy has been effective, as Pop Mart's shares have seen a significant increase in value. The company's rebound has been attributed to a "cool factor" in China, where Labubu dolls have become a cultural phenomenon.

The global hysteria around Labubu dolls has led to long queues, online mania, and even customer fist-fights, according to Alexandra Schmauch, a property company worker in Dallas, Texas. The dolls' popularity has resulted in explosive revenue growth for Pop Mart, with US$423 million in global Labubu sales alone on overall revenue of US$1.8 billion last year [1].

The dolls are priced in the United States at around US$30 apiece, but rare varieties can resell for thousands of dollars. Last month, an auction in Beijing saw a singular Labubu go for US$172,000. This high demand and resale value have contributed to Pop Mart's financial success.

Pop Mart's share price has been positively impacted by the Labubu phenomenon. The company's stock has seen a significant increase in value, with analysts adjusting their price targets accordingly. Nomura and Jefferies have both adjusted Pop Mart's price target to reflect the increased demand and revenue growth [1].

The Labubu dolls' popularity is not limited to China. According to Pop Mart, 40% of Labubu's sales come from outside China, indicating the doll's global appeal. This international demand has been a significant driver of Pop Mart's financial performance.

In conclusion, Pop Mart International Group's Labubu dolls have become a global sensation, driving demand and share price growth. The company's strategy to ramp up production and capitalize on the doll's "cool factor" in China has proven successful. As the doll's popularity continues to grow, Pop Mart's financial performance is expected to remain strong.

References:
[1] https://www.marketscreener.com/news/pop-mart-sues-7-eleven-franchisees-in-us-over-alleged-fake-labubu-toys-ce7c5fdadc8df726
[2] https://www.scmp.com/news/china/military/article/3319439/soft-power-stealthy-ugly-cute-sort-labubu-takes-america

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