Kyndryl and WPP Collaborate to Enhance Personalized Customer Experiences

Kyndryl Holdings, an IT infrastructure services provider, is collaborating with WPP to help brands design personalized customer experiences. Kyndryl offers services such as cloud, data and AI, digital workplace, and network and edge services. The partnership aims to provide a comprehensive approach to customer experience design, leveraging Kyndryl's expertise in IT infrastructure and WPP's expertise in marketing and advertising. The collaboration will help brands create tailored experiences that enhance customer engagement and loyalty.

Kyndryl Holdings, Inc. (NYSE: KD), a leading provider of mission-critical enterprise technology services, has announced a strategic partnership with VML, a subsidiary of WPP (NYSE: WPP), to enhance how brands engage with their customers through AI, data, and emerging technology. The collaboration combines Kyndryl’s advisory and co-creation services with VML’s expertise in customer experience transformation, allowing them to jointly develop personalized and innovative brand interactions Kyndryl and WPP's VML team up for AI-driven brand transformation^[3].

The partnership leverages Kyndryl's extensive engineering expertise, AI-powered platform (Kyndryl Bridge), and IT infrastructure capabilities alongside VML's customer experience and real-time data solutions. This collaboration aims to provide a comprehensive approach to customer experience design, leveraging Kyndryl's strengths in IT infrastructure and VML's marketing and advertising expertise.

Kyndryl's recent survey revealed that AI is becoming a present-day business catalyst, with 90% of respondents implementing or planning to implement generative AI on the mainframe. This partnership aligns with Kyndryl's strategy to expand its addressable market beyond traditional IT infrastructure into the higher-growth customer experience transformation space Kyndryl Survey Reveals That Mainframe Modernization Projects Deliver 2-3X Return on Investment^[2].

The collaboration will help brands create tailored experiences that enhance customer engagement and loyalty. By combining Kyndryl's deep engineering and infrastructure management capabilities with VML's customer experience expertise, they are positioning themselves to offer end-to-end transformative solutions that few competitors can match Kyndryl and VML Form Global Partnership to Unlock the Future of Customer Experience^[1].

This strategic partnership represents a significant move to address a critical market gap where technology infrastructure and customer experience design typically operate in isolation. The deployment of expert cross-functional teams creates a compelling differentiation in the market, especially for large enterprises in highly regulated sectors where data integration challenges often impede customer experience innovation Kyndryl and VML Form Global Partnership to Unlock the Future of Customer Experience^[1].

For Kyndryl, this partnership expands their addressable market beyond traditional IT infrastructure into the higher-growth customer experience transformation space. It also potentially creates stickier client relationships by embedding their services deeper into clients' business operations rather than just managing their technology systems Kyndryl and VML Form Global Partnership to Unlock the Future of Customer Experience^[1].