KUKE Music and People's Music Publishing House Form Strategic Partnership to Drive Global and Digital Music Industry Advancement

Monday, Aug 11, 2025 10:50 pm ET1min read

KUKE Music has partnered with People's Music Publishing House to enhance its global and digital music industry presence. The alliance includes the "Young Chinese Musicians Support Program" and the development of a digital music ecosystem using AI technology. KUKE Music is also collaborating with Huawei Music and CMG Cloud Listening to optimize content distribution and copyright management. The partnership aims to drive innovation and expansion in the music industry.

Beijing, Aug. 11, 2025 — Beijing KUKE Music Co., Ltd. (NYSE: KUKE) and People’s Music Publishing House have announced a strategic partnership aimed at enhancing global and digital music industry presence. The alliance includes the launch of the "Young Chinese Musicians Support Program" and the development of a digital music ecosystem leveraging AI technology. Additionally, KUKE Music is collaborating with Huawei Music and China Media Group (CMG) Cloud Listening to optimize content distribution and copyright management.

The "Young Chinese Musicians Support Program" aims to nurture emerging talent by providing comprehensive support, including album production, global distribution, and performance opportunities. This initiative is designed to identify promising talents and advance the heritage and innovation of Chinese music culture [1].

In the digital domain, KUKE Music and People’s Music Publishing House will partner with Huawei Music and CMG Cloud Listening to explore integrated music data solutions and intelligent distribution models. The collaboration will leverage AI technology to optimize content recommendation, user experience, and copyright management, creating an end-to-end ecosystem from content creation to consumption [1].

KUKE Music's CEO, Leng Shan, emphasized that the partnership not only integrates resources but also pioneers a multi-dimensional exploration of 'scenarios + technology + AI' for the future of music [1]. Moving forward, both parties will convene regular progress meetings to implement cooperation details and deepen collaboration in music education, AI-driven copyright management, and beyond—propelling China’s music industry toward global and digital excellence [1].

About KUKE Music
Beijing KUKE Music Co., Ltd. is China’s premier classical music service platform, with extensive classical content licenses and vast global copyright resources. It is dedicated to building a music ecosystem through copyright operations, digital distribution, and education services [1].

About People’s Music Publishing House
Founded in 1954, People's Music Publishing House is China’s largest and longest-standing national professional music publishing authority. Renowned globally, it focuses on music publication, audiovisual production, and cultural exchange [1].

References:
[1] https://www.globenewswire.com/news-release/2025/08/11/3130849/0/en/KUKE-Music-and-People-s-Music-Publishing-House-Forge-Strategic-Partnership-to-Drive-Global-and-Digital-Advancement-of-Music-Industry.html

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