KUKE Music and People’s Music Publishing House Forge Strategic Partnership to Advance Music Industry Globally and Digitally.

KUKE Music and People's Music Publishing House have formed a strategic partnership to drive global and digital advancements in the music industry. The collaboration includes the "Young Chinese Musicians Support Program" and a digital music ecosystem with Huawei Music and CMG Cloud Listening. The partnership aims to nurture emerging talent, optimize content recommendation, and enhance music experiences.

Beijing, Aug. 11, 2025 (GLOBE NEWSWIRE) — KUKE Music (NYSE: KUKE) has announced a strategic partnership with People's Music Publishing House, China's national music publishing authority. This collaboration focuses on three key initiatives: the launch of the "Young Chinese Musicians Support Program" to nurture emerging talent, the development of a digital music ecosystem in partnership with Huawei Music and CMG Cloud Listening, and the implementation of AI-driven solutions for content distribution and copyright management.

The partnership aims to provide comprehensive support for young artists, including album production and global distribution opportunities. The digital ecosystem will leverage AI technology to enhance user experience and copyright management, creating an end-to-end solution from content creation to consumption.

KUKE's partnership with China's national music publisher creates strategic advantage in talent development and digital distribution. The "Young Chinese Musicians Support Program" establishes KUKE as a key player in the development pipeline for emerging Chinese musical talent. By providing comprehensive support including album production and global distribution, KUKE gains early access to promising artists while expanding its content portfolio.

More importantly, the digital ecosystem collaboration with Huawei Music and China Media Group significantly expands KUKE's distribution capabilities and technological integration. The focus on AI-driven recommendation systems and copyright management addresses two critical challenges in the digital music industry: content discovery and intellectual property protection.

This partnership cleverly leverages complementary strengths - KUKE contributes international reach and digital expertise while gaining access to People's Music Publishing House's cultural authority and content resources. The regular progress meetings mentioned suggest an active, evolving partnership rather than a one-time announcement.

For KUKE, this represents strategic positioning at the intersection of China's cultural exportation efforts and digital transformation of the music industry, potentially opening new revenue streams through expanded content libraries and distribution channels.

References:
[1] https://www.stocktitan.net/news/KUKE/kuke-music-and-people-s-music-publishing-house-forge-strategic-fchtb4gczdu6.html