Kuke Music and People's Music Publishing House Forge Strategic Partnership

Kuke Music and People's Music Publishing House have forged a strategic partnership. The parties will collaborate on global music promotion, support young Chinese musicians, and co-build a digital music ecosystem. They will also explore integrated music data solutions and intelligent distribution models. The partnership includes the "Young Chinese Musicians Support Program" to provide comprehensive support to young artists.

Beijing, Aug. 11, 2025 (GLOBE NEWSWIRE) — Beijing KUKE Music Co., Ltd. (NYSE: KUKE; "KUKE Music") and People’s Music Publishing House have announced a strategic partnership aimed at driving global and digital advancements in the music industry. The collaboration, which includes support for young Chinese musicians and the development of a digital music ecosystem, is expected to propel China’s music industry towards global excellence.

The partnership, brokered by Mr. Yu He, Chairman of KUKE Music, and Mr. Du Yongshou, President of People’s Music Publishing House, will focus on several key areas. Firstly, the "Young Chinese Musicians Support Program" has been launched to nurture emerging talent. This initiative will provide comprehensive support, including album production, global distribution, and performance opportunities, to young artists. People’s Music Publishing House, representing China’s national standard in music publishing, aims to identify promising talents through this program, advancing the heritage and innovation of Chinese music culture [1].

In the digital domain, KUKE Music and People’s Music Publishing House will partner with platforms such as Huawei Music and China Media Group (CMG) Cloud Listening to explore integrated music data solutions and intelligent distribution models. The three parties plan to leverage AI to optimize content recommendation, user experience, and copyright management, thereby enhancing music experiences and establishing an end-to-end ecosystem spanning from copyright content to end-user consumption. KUKE Music CEO Leng Shan emphasized that this partnership not only integrates resources but also pioneers a multi-dimensional exploration of ‘scenarios + technology + AI’ for the future of music [2].

Moving forward, both parties will convene regular progress meetings to implement cooperation details and deepen collaboration in music education, AI-driven copyright management, and beyond. This sustained collaboration is expected to unlock new market opportunities and deliver premium Chinese music to audiences worldwide [3].

About KUKE Music (NYSE: KUKE)
Beijing KUKE Music Co., Ltd. is China’s premier classical music service platform. With extensive classical content licenses, KUKE commands vast global copyright resources. It is dedicated to building a music ecosystem through copyright operations, digital distribution, and education services.

About People’s Music Publishing House
Founded in 1954, People's Music Publishing House is China’s largest and longest-standing national professional music publishing authority. Renowned globally, it focuses on music publication, audiovisual production, and cultural exchange.

For further information, please contact:
Kuke Music Holding Limited:
Investor Relations
Email: ir@kuke.com

References:
[1] https://www.globenewswire.com/news-release/2025/08/11/3130849/0/en/KUKE-Music-and-People-s-Music-Publishing-House-Forge-Strategic-Partnership-to-Drive-Global-and-Digital-Advancement-of-Music-Industry.html
[2] https://www.nasdaq.com/press-release/kuke-music-and-peoples-music-publishing-house-forge-strategic-partnership-drive
[3] https://finance.yahoo.com/news/kuke-music-people-music-publishing-120000882.html