KUKE Music and People's Music Publishing House Announce Strategic Agreements.

KUKE Music and People's Music Publishing House have agreed to collaborate on global music promotion and digital ecosystem development. They have launched the "Young Chinese Musicians Support Program" to nurture emerging talent. The initiative will provide album production, distribution, and performance opportunities to young artists. The partnership aims to support the growth of China's music industry and promote young Chinese musicians globally.

Beijing, Aug. 11, 2025 (GLOBE NEWSWIRE) — KUKE Music (NYSE: KUKE) and People's Music Publishing House have announced a strategic partnership aimed at promoting global music collaboration and developing a digital music ecosystem. The collaboration includes the launch of the "Young Chinese Musicians Support Program" to nurture emerging talent.

The "Young Chinese Musicians Support Program" will provide comprehensive support to young artists, including album production, global distribution, and performance opportunities. This initiative is designed to identify promising talents and advance the heritage and innovation of Chinese music culture [1].

In the digital domain, KUKE Music and People's Music Publishing House will partner with Huawei Music and China Media Group (CMG) Cloud Listening to explore integrated music data solutions and intelligent distribution models. The collaboration will leverage AI technology to optimize content recommendation, user experience, and copyright management, creating an end-to-end ecosystem from content creation to consumption [1].

The partnership aims to strengthen KUKE's position in talent development and digital distribution, leveraging complementary strengths. KUKE contributes its international reach and digital expertise, while People's Music Publishing House provides cultural authority and content resources [2].

KUKE Music's CEO, Leng Shan, emphasized that the partnership not only integrates resources but also pioneers a multi-dimensional exploration of 'scenarios + technology + AI' for the future of music [1]. Moving forward, both parties will convene regular progress meetings to implement cooperation details and deepen collaboration in music education, AI-driven copyright management, and beyond—propelling China’s music industry toward global and digital excellence [1].

About KUKE Music
Beijing KUKE Music Co., Ltd. is China’s premier classical music service platform, with extensive classical content licenses and vast global copyright resources. It is dedicated to building a music ecosystem through copyright operations, digital distribution, and education services [1].

About People’s Music Publishing House
Founded in 1954, People's Music Publishing House is China’s largest and longest-standing national professional music publishing authority. Renowned globally, it focuses on music publication, audiovisual production, and cultural exchange [1].

References:
[1] https://www.stocktitan.net/news/KUKE/kuke-music-and-people-s-music-publishing-house-forge-strategic-fchtb4gczdu6.html
[2] https://www.globenewswire.com/news-release/2025/08/11/3130849/0/en/KUKE-Music-and-People-s-Music-Publishing-House-Forge-Strategic-Partnership-to-Drive-Global-and-Digital-Advancement-of-Music-Industry.html
[3] https://www.nasdaq.com/press-release/kuke-music-and-peoples-music-publishing-house-forge-strategic-partnership-drive