KUKE Music Partners with Great Wall Motor for In-Car Music App Launch

KUKE Music has partnered with Great Wall Motor's WEY brand to launch an AI-driven in-car music app, "KUKE Music", targeting the audio entertainment market for smart vehicles, projected to exceed $10 billion by 2025. The app features personalized recommendations, scenario-driven music, and classical music integration, providing a unique in-car music experience. KUKE aims to capture a significant portion of this growing market.

Title: KUKE Music and Great Wall Motor's WEY Brand Launch AI-Driven In-Car Music App

KUKE Music, a leading provider of classical music services, has partnered with Great Wall Motor's premium intelligent new energy vehicle brand, WEY, to launch an AI-driven in-car music app, "KUKE Music". This strategic collaboration aims to capture a significant portion of the growing smart vehicle audio entertainment market, which is projected to exceed $10 billion by 2025 [1].

The "KUKE Music" app, powered by KUKE's advanced AI algorithms and WEY's industry-leading Coffee OS smart cockpit system, offers a highly personalized and emotionally resonant driving experience. Key features include AI daily personalized recommendations, smart scenario synergy, emotional interaction through mood tiles, and a classical music hall offering orchestral, chamber, and traditional folk music from the world's largest licensed classical music library [2].

The app's AI engine curates custom playlists and albums based on users' historical preferences and real-time behavior, ensuring a fresh driving experience every day. It dynamically matches music to real-time location, weather, time, and driving status, providing a seamless and contextually relevant audio experience. Users can also select mood-based tiles to instantly adjust playlists, making music an intuitive companion during their journeys.

KUKE Music CEO Leng Shan emphasized that in-car audio is a core component of the company's globalization strategy. The partnership with WEY represents a significant milestone for KUKE Music, leveraging its global content ecosystem and AI capabilities to serve top international smart vehicle brands. The company plans to enhance smart interaction features and accelerate the rollout of the app in overseas smart vehicle markets [1].

The "KUKE Music" app will debut in WEY's new intelligent NEV models, accessible via OTA updates or offline channels. Both parties have affirmed that this cooperation serves as a benchmark case for cross-industry integration within the smart vehicle ecosystem. The collaboration will subsequently extend to more models under Great Wall Motor's portfolio, with deeper partnership models such as membership services and immersive in-car audio effects to be explored.

References:
[1] https://www.globenewswire.com/news-release/2025/08/07/3129199/0/en/Great-Wall-Motor-and-KUKE-Music-Forge-Strategic-Partnership-Globally-Launch-In-Car-KUKE-Music-Smart-Application.html
[2] https://www.nasdaq.com/press-release/great-wall-motor-and-kuke-music-forge-strategic-partnership-globally-launch-car-kuke