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KuCoin, a global cryptocurrency exchange serving over 40 million users across 200+ countries, has achieved ISO 27701:2025 certification, a milestone that strengthens its privacy management framework and aligns with its $2 billion Trust Project[1]. This certification, issued under the international standard for Privacy Information Management Systems (PIMS), complements KuCoin's existing ISO 27001:2022 and SOC 2 Type II certifications, reinforcing its commitment to compliance, transparency, and user asset protection[2]. The ISO 27701 standard, which became a standalone certification in 2025[3], requires robust privacy controls across the data lifecycle, including encryption, breach response protocols, and user-centric data handling mechanisms[4]. KuCoin's implementation of these measures positions it to meet evolving global regulatory demands as crypto platforms face heightened scrutiny from authorities such as the U.S. SEC and CFTC[1].
The certification builds on KuCoin's existing security infrastructure, which includes tools like Data Protection Impact Assessments (DPIAs) and third-party service reviews[1]. By embedding privacy controls into its operations, KuCoin aims to empower users with greater control over their personal information. The exchange has also streamlined data subject rights requests through its applications and customer support systems, enabling users to access or modify their information more efficiently[4]. Alexis Niu, KuCoin's Global Data Protection Officer, emphasized that the certification reflects the platform's end-to-end data safeguards, including risk assessments and breach-response mechanisms. She noted that privacy is not merely a compliance obligation but a cornerstone of long-term user trust[2].
KuCoin's Trust Project, launched in 2025, underscores its focus on regulatory collaboration and infrastructure resilience. The initiative includes advanced security features such as internal data scans, encryption, and data desensitization. The company has also strengthened its data breach emergency response protocols and appointed a dedicated Data Protection Officer to oversee compliance[1]. These efforts align with global trends toward harmonized crypto regulations, particularly as the U.S. and U.K. advance frameworks that emphasize privacy and transparency[1]. KuCoin's leadership expressed confidence that its privacy-first approach will enable it to compete with major exchanges like Binance and Coinbase, particularly as regulatory landscapes converge[2].
The certification arrives amid a broader industry shift toward stringent compliance standards. KuCoin's ISO 27701 recognition demonstrates its preparedness to navigate evolving rules, including the EU's Markets in Crypto-Assets (MiCAR) regulation and U.S. initiatives like the GENIUS Act. By prioritizing privacy and compliance, KuCoin aims to enhance its credibility in markets where trust is critical for user adoption. CEO BC Wong highlighted the platform's reputation for reliability, citing accolades such as Forbes' "Best Crypto Apps & Exchanges" and Hurun's "Top 50 Global Unicorn" recognition[2]. The exchange offers access to 1,000+ digital assets, Web3 wallet services, and institutional-grade solutions, catering to a diverse user base.
As the crypto sector matures, KuCoin's focus on privacy and regulatory alignment positions it to address systemic risks while fostering innovation. The company's adherence to ISO 27701 and other standards underscores its role in promoting a secure and compliant ecosystem. With over 40 million users relying on its services, KuCoin's commitment to privacy and transparency is expected to reinforce its position as a leader in the global crypto market[1].
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