KuCoin Launches Regulated Thailand Platform With 1 Million THB Welcome Campaign

KuCoin, a prominent global cryptocurrency exchange, has officially launched KuCoin Thailand, a fully regulated platform approved by Thailand’s Securities and Exchange Commission (SEC). This launch marks a significant milestone in the evolving digital asset ecosystem in Thailand, as the platform transitions from an invite-only stage to being available to every qualified user in the country. The rebranding of ERX to KuCoin Thailand underscores the firm's commitment to providing a regulated and customer-centered exchange for Thai traders.

The platform's open introduction follows a successful initial phase that invited a select group of users. With regulatory approval secured, KuCoin Thailand is now poised to serve a broader audience, ensuring compliance and safety. This expansion aligns with KuCoin's broader strategy to enter more regulated markets, having already established a presence in major regions such as the United States, the European Union, China, and India. Additionally, KuCoin has initiated discussions with South Korean authorities, indicating its ambition to create a truly global crypto ecosystem.

To celebrate the full launch, KuCoin Thailand has introduced the “Welcome to KuCoin Thailand” campaign. This promotion features a prize pool of 1,000,000 Thai Baht, aimed at encouraging early usage. The first 1,000 users who complete KYC verification, like the Facebook page of KuCoin Thailand, and execute at least one trade can win up to 500 THB. Another 2,000 eligible users can receive up to 250 THB. The promotional period runs from June 13 to July 13, 2025, with rewards to be distributed by August 30. These incentives reflect the platform's commitment to building trust with local users by offering genuine value.

Accompanying the platform launch, KuCoin has unveiled “Kuku,” its new brand mascot. Kuku embodies the platform's mission to make digital finance more approachable and enjoyable for Thai users.

KuCoin Thailand emphasizes education and accessibility, offering users an intuitive interface, customer support, and educational resources. These features guide users through the registration process to making fiat transactions effortlessly, catering to both newcomers and experienced traders.

Beyond trading services, KuCoin Thailand aims to integrate digital finance with everyday lifestyle experiences. The platform plans to host VIP concerts, celebrity meetings, and other exclusive events, reflecting KuCoin's vision of creating a digital space where users feel connected and rewarded.

Overall, the launch of KuCoin Thailand signifies a broader trend towards regulated, secure, and user-friendly digital finance in Southeast Asia. Supported and approved by the government, the platform adheres to international standards. KuCoin's global expansion, with a focus on local markets like Thailand, demonstrates its commitment to shaping the future of digital finance.