KuCoin Launches Anti-Phishing Month Campaign Combining Education Incentives Defense

KuCoin, a global cryptocurrency exchange, has launched its “Anti-Phishing Month” campaign to enhance user security awareness through a combination of education, incentives, and proactive defense mechanisms. This marks the platform’s first initiative that merges cybersecurity education with a reward-based engagement model, encouraging users to actively participate in safeguarding their accounts and digital assets [1]. The campaign is designed to equip users with essential knowledge and tools to identify and avoid phishing attempts. Through a series of informative sessions, tips, and simulated phishing exercises, KuCoin aims to empower its user base to protect themselves against scams. The incentive structure also aims to motivate user participation, fostering a more secure digital environment across the platform [1].

According to the Anti-Phishing Working Group (APWG), global phishing incidents surpassed 1 million in Q1 2025, with payment and financial platforms accounting for over 30% of the attacks. SMS and email phishing remain the most common vectors, with victims primarily located in Europe, Asia, and Australia. In response to this threat, KuCoin continues to uphold its core philosophy of “Security as a Service,” positioning user asset protection as a cornerstone of sustainable platform development [1].

The campaign features a self-driven learning cycle of “Learn + Quiz + Defend,” allowing participants to earn rewards by completing educational modules, passing quizzes, and enabling anti-phishing codes. This approach makes it easier for users to acquire essential anti-scam skills while incentivizing active participation [1]. Alongside this initiative, KuCoin has implemented long-term risk control mechanisms, including an intelligent risk control system that monitors and blocks abnormal login behaviors and unauthorized withdrawals in real time, intercepting over 5,000 high-risk access attempts daily. End-to-end security alerts and ongoing security education further reinforce the platform’s proactive defense strategy [1].

BC Wong, CEO of KuCoin, emphasized that security should not only be the responsibility of the platform but also an ability every user possesses. He stated that the campaign aims to merge technology and education to create a crypto ecosystem where every user is equipped to protect themselves. KuCoin believes true security is a shared responsibility, and while the platform continues to provide robust safeguards, users can also strengthen their own protection through continuous self-learning [1].

The campaign has received widespread coverage from international news outlets and financial news platforms, underscoring its significance in the evolving landscape of digital asset security [2][3]. The initiative reflects a strategic shift in how cryptocurrency exchanges approach user protection, moving beyond traditional security measures to include community-driven, educational campaigns. As phishing attempts continue to evolve, KuCoin’s proactive stance could serve as a model for other platforms seeking to enhance user trust and operational integrity [6].

By integrating education, incentives, and technical defenses, KuCoin aims to build a proactive security framework that empowers users to protect themselves against phishing and other cyber threats. The campaign aligns with broader industry trends in prioritizing user security as a core component of service delivery [4]. With a global user base of over 41 million across 200+ countries and regions, KuCoin’s initiative highlights the growing importance of user education in the cryptocurrency sector [1].

Source:

[1] title1: KuCoin Launches "Anti-Phishing Month" Campaign, Empowering Users Through Education, Incentives, and Defense

(url1: https://www.prnewswire.com/news-releases/kucoin-launches-anti-phishing-month-campaign-empowering-users-through-education-incentives-and-defense-302537409.html)

[2] title2: KuCoin Launches Anti-Phishing Month Campaign, Empowering Users Through Education, Incentives, and Defense

(url2: https://www.ad-hoc-news.de/boerse/news/unternehmensnachrichten/kucoin-seychelles-new-york-turks-and-caicos-islands/68146696)

[3] title3: KuCoin Launches "Anti-Phishing Month" Campaign, Empowering Users Through Education, Incentives, and Defense

(url3: https://kalkinemedia.com/news/prnews/kucoin-launches-anti-phishing-month-campaign-empowering-users-through-education-incentives-and-defense)

[4] title4: All Multimedia News and Press Releases from Cision

(url4: https://www.newswire.ca/news-releases/multimedia/multimedia-list/)

[6] title6: OneConnect Named to IDC China FinTech Emerging 50

(url6: https://kalkinemedia.com/news/prnews/oneconnect-named-to-idc-china-fintech-emerging-50-for-sixth-consecutive-year)