KuCoin Invests $2 Billion in Trust Project for Enhanced Crypto Security

KuCoin, a leading global digital assets exchange, has announced a substantial investment of $2 billion into its newly launched "Trust Project." This long-term initiative is aimed at enhancing user safety, bolstering platform security, and promoting transparency within the cryptocurrency industry. The announcement was made by BC Wong, CEO of KuCoin, during his keynote address at the TOKEN2049 event in Dubai on April 30, 2025.

During the event, BC Wong emphasized the importance of building trust in the cryptocurrency space. He highlighted that mainstream crypto adoption requires responsible innovation and greater accountability. The Trust Project aligns with KuCoin’s core values, including user protection, verifiable transparency, compliance-first operations, infrastructure neutrality, and a commitment to long-term sustainability.

The $2 billion investment will support continued security enhancements, strengthen regulatory collaboration, and fund global educational initiatives aimed at empowering users and fostering a more mature and credible crypto environment. The Trust Project focuses on four key principles: increased transparency, stronger compliance measures, enhancing user protection, and a long-term view beyond market cycles. These principles aim to address the weaknesses that have plagued the crypto industry, such as hacks and regulatory loopholes.

BC Wong, speaking to Oliver Stauber, CEO of KuCoin EU, stated, “Trust is built by action and the same should be reflected by a platform consistently.” He emphasized that trust should not be assumed but proven and constantly maintained. The project also revolves around KuCoin’s native token, kcs, which is part of a pledge to merge the community’s understanding of the value for Web3 adoption with the overall vision.

KuCoin’s efforts at TOKEN2049 received significant interest from the crypto community. The event highlighted KuCoin’s top billing in creating the future of Web3. The investment of $2 billion is directed towards building foundational infrastructure for accessible and verifiable transparency, including practices such as Proof of Reserves (PoR), which KuCoin has already adopted to ensure it has the reserves to back user assets.

In addition to transparency, educating users and establishing strong risk management procedures will be top priorities for The Trust Project. KuCoin aims to empower its user base of over 30 million users across more than 200 countries. The initiative underscores KuCoin’s proactive approach to addressing the trust gap in the cryptocurrency industry, aiming to create a more secure and transparent environment for users and stakeholders alike.