Kroger Slips to 247th in Trading Volume as Morgan Stanley Boosts Price Target

Market BriefMonday, May 19, 2025 8:01 pm ET
1min read
KR0.00%

On May 19, 2025, The Kroger Co. (KR) recorded a trading volume of $330 million, marking a 33.17% decrease from the previous day. This placed KR at the 247th position in terms of trading volume for the day.

Analyst actions, institutional portfolio moves, and operational changes have influenced the stock price of The Kroger Co. (KR).

Morgan Stanley has raised its price target for KR to $71 from $65, while maintaining an Equalweight rating.

Focus Partners Wealth increased its position in KR by 74.9% in the fourth quarter, indicating a significant investment in the company.

KR has discontinued its Ship service, which offered home delivery of third-party products, potentially impacting its operational strategy and customer base.

KR is adding 15,000 new employees to its workforce, with positions ranging from cashiers and baggers to pharmacy technicians and delivery drivers. This expansion suggests a focus on enhancing customer service and operational efficiency.

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