Kroger Expands Simple Truth Protein Line to 110+ Items, Offering Affordable and Healthy Options for Customers
ByAinvest
Thursday, Jan 29, 2026 10:22 am ET1min read
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Kroger has expanded its Simple Truth Protein line to over 110 items, including 24 new products. The line features protein-packed options, all Free From unwanted ingredients, to support any nutrition goal. The new additions include high-protein cereal, beef sticks, protein and electrolyte water enhancers, protein cottage cheese, and protein energy bars. The expanded line is designed to be affordable and great-tasting, supporting customers as they work towards their wellness goals.
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