Kroger is expanding its partnership with DoorDash to offer its full grocery selection nationwide, starting October 1. The expanded offering aims to grow Kroger's $13 billion a year digital business, which accounts for nearly 9% of total sales revenue. DoorDash officials said Kroger is one of its most-searched retailers on its app, with millions of customers now able to shop the largest grocer on the platform with on-demand delivery.
Cincinnati, OH - Kroger, the nation's largest supermarket chain, has announced an expansion of its partnership with San Francisco-based delivery provider DoorDash. Starting October 1, customers will have access to Kroger's full grocery selection via the DoorDash platform, including fresh produce, toiletries, and Kroger's own branded products.
This move comes as Kroger aims to grow its $13 billion annual digital business, which accounts for nearly 9% of the company's total sales revenue
Kroger expands DoorDash partnership to offer full grocery selection nationwide[1]. The digital business includes grocery orders made online and picked up at the store, orders for home delivery from Kroger's own fulfillment centers, and third-party delivery services like DoorDash, Instacart, and Uber Eats.
Kroger's digital sales have been growing, with delivery options leading the overall digital growth. In the latest quarterly report, Kroger disclosed that delivery sales grew by 20% so far this year, compared to a 15% overall growth in digital sales
Kroger expands DoorDash partnership to offer full grocery selection nationwide[1].
Yael Cosset, Kroger's chief digital officer, stated, "We want to provide customers what they want, how they want it, without asking them to compromise on value"
Kroger expands DoorDash partnership to offer full grocery selection nationwide[1]. DoorDash officials noted that Kroger is one of the most-searched retailers on their app, with millions of customers now able to shop the largest grocer on the platform with on-demand delivery
Kroger expands DoorDash partnership to offer full grocery selection nationwide[1].
Kroger employs 409,000 workers nationwide, including roughly 20,000 in Greater Cincinnati. The grocery operates more than 2,700 stores in 35 states and the District of Columbia under various regional supermarket names
Kroger expands DoorDash partnership to offer full grocery selection nationwide[1].
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